viva fresh expo

The brand refresh includes updated packaging, a new visual identity, and messaging that better represent the Medrano family’s legacy.

The Viva Fresh Produce Expo is known for bringing the fresh produce industry together for meaningful connections while focusing on...

Hunter Pinke’s keynote will focus on how leaders respond when plans shift and why mindset matters as much as strategy.

The Texas International Produce Association celebrated the 10th anniversary of Viva Fresh with its biggest event yet.

With the tariff landscape changing weekly, so are the adjustments that fresh produce companies must make.

With a completely sold-out show floor, attendee registration tracking above trend at over 2,700 participants—including more than 400 buyers

Mission Produce announced a new seasonal offering, its 4-count Honey Mango clamshell, packed with the World’s Finest Mangos from Mexico.

FOR IMMEDIATE RELEASE: March 24, 2025 — dVida will be spotlighting their fresh tropical category, mango, yellow / red dragon...

Mission, Texas; March 25, 2025 –Today, the Texas International Produce Association (TIPA) BB #:162361 unveils a powerhouse slate of education...

HOUSTON — It was an absolutely packed trade show floor at the Viva Fresh Expo on April 13. Organizers counted...

Mission, Texas February 19, 2024 – The Texas International Produce Association (TIPA) BB #:162361 is thrilled to announce that Max...

Viva Fresh Open to honor long-time TIPA employee Gracie Gonzalez, also raises funds for Viva Fresh Foundation’s mission & scholarships...

Mission, Texas – The Texas International Produce Association (TIPA) BB #:162361 is excited to announce that general registration for the...

Mission, Texas – The holiday season seems the perfect time for the Texas International Produce Association (TIPA) BB #:162361 to...

Mission, Texas – The Texas International Produce Association (TIPA) BB #:162361 teamed up with North Texas Food Bank of Plano,...

Mission, Texas – With under two weeks until the 2022 Viva Fresh Expo opens the doors, the excitement is palpable...

Mission, Texas – The Texas International Produce Association (TIPA) BB #:162361 has announced Dave McGillivray as the 2022 Viva Fresh...

March 17, 2021 Mission, Texas – It will certainly be a lucky St. Patrick’s Day for many as the Texas...