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Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

HOUSTON — The Texas International Produce Association BB #:162361 celebrated the 10th anniversary of Viva Fresh with its biggest event yet.
The final numbers for the April 10-12 convention and expo in Houston show 2,760 attendees, including 438 retail and foodservice buyer attendees, and an expo with 191 booths.
“This year is more than just a milestone—it’s a movement,” said Dante Galeazzi, President of TIPA. “We’ve seen this show grow from a regional event into a nationally respected platform for innovation, community, and meaningful industry dialogue. And this year’s energy is unmatched with more industry engagement than ever with everyone ready to network and build new relationships.”



Greg Johnson is Vice President of Media for Blue Book Services

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