Viva Fresh hits record highs for 10 year show

The Texas International Produce Association celebrated the 10th anniversary of Viva Fresh with its biggest event yet.

Greg Johnson

April 17, 2025

Viva Fresh hits record highs for 10 year show

HOUSTON — The Texas International Produce Association BB #:162361 celebrated the 10th anniversary of Viva Fresh with its biggest event yet.

The final numbers for the April 10-12 convention and expo in Houston show 2,760 attendees, including 438 retail and foodservice buyer attendees, and an expo with 191 booths.

“This year is more than just a milestone—it’s a movement,” said Dante Galeazzi, President of TIPA. “We’ve seen this show grow from a regional event into a nationally respected platform for innovation, community, and meaningful industry dialogue. And this year’s energy is unmatched with more industry engagement than ever with everyone ready to network and build new relationships.”

Keynote speaker and (left) NASA astronaut Jose Hernandez with James Bassetti of Little Bear Produce. TIPA President Dante Galeazzi and TIPA chairman Tommy Wilkins. Photos courtesy Full Tilt Marketing.

TIPA leaders cut the ribbon to open the Viva Fresh expo April 12.

The Viva Fresh opening reception was held April 11 at the Houston Marriott Marquis’ pool area.

Greg Johnson is Vice President of Media for Blue Book Services

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