Video recap of Viva Fresh 2026

The challenge of raising fresh produce consumption is less a consumer demand issue than it is a retail merchandising and execution issue.

Now in its 11th year, the event welcomed a total of 2,872 attendees, including 380 retail and foodservice buyers, and featured 199 exhibitors.

Mega Produce, LLC reports that an unauthorized individual is impersonating both the company and its sales representative, Justin Martinez.

Higher-than-average oil prices will continue to raise prices and suppress demand as customers tighten spending to offset high energy costs.

Blue Book Services has partnered with CarrierSource to highlight the top-rated trucking companies located near primary produce shipping hubs.

I’m attending the annual Viva Fresh conference in Texas this week, and I continue to be inspired by its Clean Eating Challenge.