Church Brothers Farms hires Foodservice Sales Director

SALINAS, CA – May 11, 2026 – Church Brothers Farms BB #:161800 has named Jeff Mendelsohn as Director of Foodservice Sales, further strengthening the company’s leadership team and strategic focus on foodservice distribution and national accounts.

In his new role, Mendelsohn will focus on supporting Church Brothers’ broadline distributor business. He will also help lead the company’s regional sales team and support the continued growth of national account relationships.

Mendelsohn brings nearly 20 years of experience in the foodservice industry, including more than a decade on the grower-shipper side of the business. Most recently, he worked directly with regional and national chain accounts while representing a variety of produce brands and maintaining relationships with both national broadline distributors and regional independent produce distributors.

“Jeff has a strong combination of foodservice expertise, customer relationships and deep roots here in the Salinas Valley,” said Jeff Church, Chief Operating Officer at Church Brothers Farms. “He understands the distributor landscape, he understands the operator side of the business, and he understands the people behind this industry. We’re excited to have him join the Church Brothers team as we continue to grow.”

A third-generation Salinas Valley resident, Mendelsohn’s family has longstanding ties to the region’s agriculture industry as his maternal grandfather, Jim Panziera, was a prominent lettuce and artichoke grower.

In addition to his sales and business development experience, Mendelsohn previously served as Managing Editor of Coastal Grower Magazine and remains active in covering the local agriculture industry and community through his writing. He graduated from the University of Colorado at Boulder with a degree in Business and Marketing.

“Church Brothers has built an impressive reputation across the industry, not only for quality products and innovation, but for the people and culture behind the business,” said Mendelsohn. “I’m looking forward to hitting the ground running and helping build on the strong foodservice foundation here.”

Outside of work, Mendelsohn is an avid sports fan and father of three children.

About Church Brothers Farms
Church Brothers Farms is a vertically integrated family-owned and operated company that produces a full line of fresh vegetables year-round. Church Brothers has an in-house farming/harvest program and state of the art processing plants in the U.S. and Mexico. The Church family has a legacy of service and innovation in the Salinas Valley that spans multiple generations.

Media Contact:
Loree Dowse
VP of Marketing & Communications
831-796-2434