Who We Are.
Our story
Our Roots Go Deep
The Produce Reporter is born, using horse and riders, trains and telegraphs, to gather produce company trading information.
Expands to Include Transportation
Blue Book establishes a transportation rating.
100 Years and Counting
Blue Book celebrates 100 years of serving the end-to-end produce supply chain.
Launch of BBS Credit Score
Blue Book launches The BBS Credit Score, the only industry-specific predictive credit tool.
Blue Book Hits Huge Milestone
In the summer of 2023, Blue Book hit the milestone of tracking +$40,000,000,000 in industry A/R aging.
Launch of Blue Book Risk Assessment Scorecard
Blue Book unveils the the Risk Assessment Scorecard, combining unmatched data with 120 years of industry insights to close the buyers’ experience gap.
Blue Book Celebrates its 125th Anniversary!
Marking 125 years of leadership and legacy; our journey is far from over as we drive the industry forward.
The choice for thousands of companies throughout the produce supply chain
Kirk Soule, CEO
Kirk Soule
Chief Executive Officer
Charles Boicey
Chief Technology Officer
Dan Wywrot
Chief Financial Officer
Jeff Cartwright
Chief Growth Officer
Bill Zentner
VP, Listing and Ratings
Jason Carty
VP, Business Development
Doug Nelson
VP, Claims and Collections
Frank Sanchez
VP, Sales
Greg Johnson
VP, Media
Taryn Pfalzgraf
Director, Content Development & Strategy
Judy Mangini
Director, Customer Service and Listings
Vicky Betancourt
Manager, Listing and Ratings
Andrew Shaubach
Controller
Jim Carr
Blue Book Board Member
John Abkes
Blue Book Emeritus
Jim Smits
Retail Food Executive
Josh Wolff
VP, Ruby Company
Scott Morton
Transportation and Operations Executive
Ken Lund
EVP, ALC Logistics
Corey Christie
Owner, C-Squared
Rob Goldstein
President, Genpro Logistics
Jason Biggs
President, JEAR Logistics
Press Highlights
The latest from Blue Book
Blue Book appoints new Chief Growth Officer
Fraud in produce is about to get harder to detect. Here’s what’s coming.
Blue Book Services launches Group Purchasing Organization to deliver exclusive savings for members
Build unique solutions for your unique business.
Get a personalized online demo and see what else Blue Book can do for you.
