super bowl

HAB: Avocado sales reach four-year high for Super Bowl

Consumer demand drove the strongest first quarter for avocado holiday sales in four years, as shoppers purchased 80.3 million avocados.

4 weeks ago 3 minute read

Avocados From Mexico reports record imports ahead of Super Bowl

Avocados From Mexico says Mexican avocado imports to the U.S. surpassed 300 million pounds in the four weeks ahead of...

6 months ago 5 minute read

Mike Tyson, the produce industry’s unlikely advocate 

Boxing legend Mike Tyson starred in a Super Bowl ad promoting the Make America Healthy Again message and saying processed food...

6 months ago 4 minute read

Wonderful Pistachios introduces new mascot at Super Bowl party

Wonderful Pistachios went nuts as the Official Snack Nut of Sports Illustrated The Party Presented by DraftKings during Big Game...

6 months ago 2 minute read

Produce industry headlines: February 6, 2026

Read how retailers gear up for Super Bowl Sunday, including record avocados. Links include independent grocers fighting theft, and more.

6 months ago 2 minute read

Week in Review February 6, 2026: Super Bowl edition 

It’s Super Bowl weekend, a de facto American holiday, and that means a time for avocados to star, as they do...

6 months ago 3 minute read

Produce industry headlines: February 4, 2026

Today, read about HEB's Texas expansion, Target's new CEO's challenges, IGA's food desert solution, Darden kills a brand, and more.

7 months ago 2 minute read

Grocery Outlet launches shoppable livestream series

Grocery Outlet launches its first-ever shoppable livestream series: The Grocery Outlet Xtreme Value Stock Up Show ahead of the Super...

7 months ago 3 minute read

Avocados From Mexico and Rob Riggle unveil sweepstakes

This year, the Big Game is being foretold by the one man who truly understands the power of guacamole: Avocados...

7 months ago 4 minute read

Bananas star in Instacart Super Bowl LX ad

Titled "Bananas," the new, 30-second spot will air during the Big Game on Sunday, February 8, 2026 – in the...

7 months ago 11 minute read

Avocados From Mexico launches ‘AI Prediction Pit’ for guac fans during big games

This immersive AI experience lets fans step "inside the game," interacting directly with Guac Guru Rob Riggle, all while dipping...

7 months ago 7 minute read

Super Bowl drives record avocado sales in Q1 2025

The 2025 Big Game delivered another strong performance for Hass avocados, as consumers across the U.S. stocked up.

1 year ago 3 minute read

Colombia bumps up avocado exports for Super Bowl

The Colombian Hass avocado market continues to gain popularity in North American homes and events. As is customary, during the...

2 years ago 2 minute read

ProduceIQ: Super Bowl and Valentine’s Day demand reshape produce prices

President Trump put tariffs on a temporary 30-day hold last week for Mexico and Canada after leaders agreed to send...

2 years ago 4 minute read

Natural Grocers offers Super Bowl weekend savings

LAKEWOOD, Colo., Feb. 5, 2025 /PRNewswire/ — Natural Grocers BB #:188775, the nation’s leading family-operated organic and natural grocery retailer, is gearing...

2 years ago 7 minute read

Kroger offer savings blitz for Super Bowl

CINCINNATI, Jan. 30, 2025 /PRNewswire/ — The Kroger Co. BB #:100073 is today sharing all of its winning plays for saving on...

2 years ago 5 minute read

Wells Fargo: Consumers see 0.1% price increase in Super Bowl food supplies this year

This analysis from Wells Fargo was written by Dr. Michael Swanson, Chief Agricultural Economist; Courtney Schmidt, Sector Manager; and Robin...

2 years ago 7 minute read

Instacart to run its first Super Bowl ad

SAN FRANCISCO, Jan. 30, 2025 /PRNewswire/ — Instacart, the leading grocery technology company in North America, today unveiled its first-ever...

2 years ago 7 minute read
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