Webinar: How shippers choose their freight partners

Shippers vet every broker before a load ever moves. In this on-demand webinar from June 17, 2026, see exactly how they evaluate freight partners, what creates hesitation, and what gets a broker onto the approved list — so you can be the broker they call back.

Jeff Cartwright, Chief Growth Officer for Blue Book Services, provides an overview of the freight market and a walkthrough of the new Blue Book Transportation platform.

Scott Morton, Principal Consultant for Latitude Group Solutions, provides a shipper’s view of how they evaluate freight brokers. He says the ones who win business do their homework and understand a shipper’s network and become a transportation partner.

Jeremy Tyler, Director of Business Development for Best Bay Logistics BB #:349784, describes what it takes to break in and keep perishable business. He says brokers need to be able to explain and document their perishable expertise and build trust. It also helps to know what to do when things don’t go as planned.

Live question-and-answer session rounds out the presentation.

Watch the webinar here.