Produce industry headlines: February 6, 2026

Good afternoon! It’s Friday, February 6, 2026, ahead of what should be a holiday weekend. Here’s what’s happening in fresh produce.

Read how retailers are gearing up for Super Bowl Sunday, including a record number of avocados. Links include independent grocers fighting theft, Amazon’s grocery goals, Uber Freight’s financial milestone, and more.

To read Blue Book analysis on avocados’ Super Bowl role, click here.

As always, have something to share, send us your feedback at news@bluebookservices.com.

Top Stories

Grocers Gear Up for Super Bowl Sunday

Super Bowl food demand signals strong momentum for retailers, as the Saturday before game day expects to become the single biggest grocery shopping day of the year.

Projections up: Super Bowl avocado imports to top 300M pounds

Avocados From Mexico says the U.S. is projected to import a record 300 million pounds of fresh avocados leading up to this Sunday’s Super Bowl.

How 2 independent grocers are using facial recognition to combat theft

The system Fiesta Foods installed dramatically cut down on shrink, an executive said during a panel session at the National Grocers Association’s annual conference in Las Vegas.

Amazon talks about being the go-to option for grocery during earnings call

Amazon still sees itself as a go-to destination for food, despite a pullback from physical grocery earlier this year.

Produce Pete Napolitano, Beloved TV Produce Expert, Passes

Peter “Produce Pete” Napolitano, famous New Jersey produce expert and longtime television personality, died January 26, 2026, at age 80.

Uber Freight posts flat Q4 results, as broader platform posts record profits

Despite a drop in gross bookings, Uber officials said the freight business reached breakeven profitability during the quarter for the first time in more than three years.

CMI earns sustainability honors

CMI Orchards has been named a 2026 SEAL Sustainability Award winner in two categories.