General News

USHBC launches blueberry accelerator program

The U.S. Highbush Blueberry Council launches the Blueberry Boost Accelerator — a new program designed to discover and support startups

2 weeks ago 4 minute read

FTE: Ending tomato suspension agreement protects all U.S. tomato producers

The core issue is the proven dumping by Mexican growers, which violates legal agreements and harms U.S. farmers, said Robert...

2 weeks ago 3 minute read

IFPA responds to House proposal to reduce WIC produce benefits

IFPA's statement warns of dangers of House Agriculture Subcommittee bill that reduces the fruit and vegetable benefit in WIC.

2 weeks ago 3 minute read

Texas importer files chapter 7

On June 5, 2025, Mayan Farmers Produce filed for voluntary bankruptcy under Chapter 7 in the United States Bankruptcy Court.

2 weeks ago 1 minute read

National Mango Board partners with Squishmallows for summer campaign

This summer, the National Mango Board is teaming up with fan-favorite Squishmallows to celebrate peak mango season in the sweetest...

2 weeks ago 4 minute read

California Walnut Board & Commission launches ‘Feel Good’ campaign

Grounded in consumer research, the “Feel Good” campaign is designed to modernize the image of California walnuts for younger shoppers.

2 weeks ago 4 minute read

CEA Alliance adds to membership

Membership in the CEA Alliance continues to grow, allowing the association to increase its value and services to members.

2 weeks ago 3 minute read

Markon to host Salinas Valley customer tours

As part of its ongoing commitment to transparency, education, and customer connection, Markon will host its upcoming Customer Tours

2 weeks ago 3 minute read

dunnhumby study shows Canadian and Mexican consumers plan to buy fewer U.S. grocery products

71% of Canadian and 43% of Mexican consumers report they will buy fewer U.S. grocery products in 2025 according to...

3 weeks ago 5 minute read

HAB study shows how avocados influence SNAP/WIC shopping

A new study from the Hass Avocado Board reveals a powerful opportunity for the produce industry with SNAP and WIC...

3 weeks ago 3 minute read

IFPA to shape policy on labor, agriculture, health, and food safety at the Washington Conference

IFPA is set to host The Washington Conference on June 9-11, bringing together industry leaders, policymakers, and advocates.

3 weeks ago 5 minute read

California’s Salinas Valley crops show signs of heat-related challenges

After a brief heat wave in California’s Salinas Valley growing region, some fields and varieties are developing heat-related challenges.

3 weeks ago 2 minute read

Tanimura & Antle partners with nonprofit to accelerate agtech innovation

The Reservoir has secured a lease for its nonprofit Reservoir Farms on 40 acres of farmland in Salinas in partnership...

3 weeks ago 6 minute read

AeroFarms and Whole Foods celebrate partnership and creation of new microgreens segment 

AeroFarms celebrates eight years of partnership with Whole Foods Market, working together to pioneer a new microgreens segment.

3 weeks ago 4 minute read

McDonald’s to bring back Snack Wraps in July

Joe Erlinger, President of McDonald's USA, said June 3 that the chain will return Snack Wraps as a permanent menu...

3 weeks ago 1 minute read

Mastronardi Produce adds 48 acres of greenhouses in U.S.

Mastronardi Produce, pioneers of commercial greenhouse growing in North America, adds two greenhouses to its U.S. farm distribution network.

3 weeks ago 2 minute read

Wholesum launches new snacking tomatoes

Wholesum, a leader in organic produce innovation, is thrilled to announce the launch of its revolutionary new snacking tomato, Lil’Ones.

3 weeks ago 4 minute read

Plenty emerges from chapter 11, plans strawberry expansion

Plenty Unlimited Inc. announced that it has successfully emerged from chapter 11, after the U.S. Bankruptcy Court confirmed its plan.

3 weeks ago 3 minute read

Hear from our customers

Fruits Et Legumes Gaetan Bono Inc.

Gaetan Bono Achieves Good ROI with Blue Book Advertising

Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Tony Bono-min

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh

I can just tell you that Blue Book goes far beyond expectations
In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh

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