Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? Weâd love to show you what Blue Book can do for you. Drop us a lineâ weâve been waiting for you.
General News
USHBC launches blueberry accelerator program
The U.S. Highbush Blueberry Council launches the Blueberry Boost Accelerator â a new program designed to discover and support startups
FTE: Ending tomato suspension agreement protects all U.S. tomato producers
The core issue is the proven dumping by Mexican growers, which violates legal agreements and harms U.S. farmers, said Robert...
IFPA responds to House proposal to reduce WIC produce benefits
IFPA's statement warns of dangers of House Agriculture Subcommittee bill that reduces the fruit and vegetable benefit in WIC.
Texas importer files chapter 7
On June 5, 2025, Mayan Farmers Produce filed for voluntary bankruptcy under Chapter 7 in the United States Bankruptcy Court.
National Mango Board partners with Squishmallows for summer campaign
This summer, the National Mango Board is teaming up with fan-favorite Squishmallows to celebrate peak mango season in the sweetest...
California Walnut Board & Commission launches ‘Feel Good’ campaign
Grounded in consumer research, the âFeel Goodâ campaign is designed to modernize the image of California walnuts for younger shoppers.
CEA Alliance adds to membership
Membership in the CEA Alliance continues to grow, allowing the association to increase its value and services to members.
Markon to host Salinas Valley customer tours
As part of its ongoing commitment to transparency, education, and customer connection, Markon will host its upcoming Customer Tours
dunnhumby study shows Canadian and Mexican consumers plan to buy fewer U.S. grocery products
71% of Canadian and 43% of Mexican consumers report they will buy fewer U.S. grocery products in 2025 according to...
HAB study shows how avocados influence SNAP/WIC shopping
A new study from the Hass Avocado Board reveals a powerful opportunity for the produce industry with SNAP and WIC...
IFPA to shape policy on labor, agriculture, health, and food safety at the Washington Conference
IFPAÂ is set to host The Washington Conference on June 9-11, bringing together industry leaders, policymakers, and advocates.
Californiaâs Salinas Valley crops show signs of heat-related challenges
After a brief heat wave in Californiaâs Salinas Valley growing region, some fields and varieties are developing heat-related challenges.
Tanimura & Antle partners with nonprofit to accelerate agtech innovation
The Reservoir has secured a lease for its nonprofit Reservoir Farms on 40 acres of farmland in Salinas in partnership...
AeroFarms and Whole Foods celebrate partnership and creation of new microgreens segmentÂ
AeroFarms celebrates eight years of partnership with Whole Foods Market, working together to pioneer a new microgreens segment.
McDonald’s to bring back Snack Wraps in July
Joe Erlinger, President of McDonald's USA, said June 3 that the chain will return Snack Wraps as a permanent menu...
Mastronardi Produce adds 48 acres of greenhouses in U.S.
Mastronardi Produce, pioneers of commercial greenhouse growing in North America, adds two greenhouses to its U.S. farm distribution network.
Wholesum launches new snacking tomatoes
Wholesum, a leader in organic produce innovation, is thrilled to announce the launch of its revolutionary new snacking tomato, LilâOnes.
Plenty emerges from chapter 11, plans strawberry expansion
Plenty Unlimited Inc. announced that it has successfully emerged from chapter 11, after the U.S. Bankruptcy Court confirmed its plan.
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectationsâŠIn my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh