Wholesum to launch organic baby cucumbers at OPS 2026

Amado, Arizona – July 7, 2026 – Wholesum BB #:135847 is bringing a fresh new addition to the organic snacking category with the launch of Lil’ Ones Organic Baby Cucumbers, debuting at the Organic Produce Summit (OPS) in July 2026.

The launch combines category-leading innovation, freshness-focused packaging, and a brand experience designed to bring more joy to the organic snacking experience.

Building on the successful introduction of Lil’ Ones Organic Pearl Tomatoes in 2025, the new baby cucumbers expand Wholesum’s growing portfolio of snack-sized organic produce designed for today’s consumers. Combining crisp freshness, convenience, and portability, Lil’ Ones Organic Baby Cucumbers deliver a refreshing, convenient way to enjoy organic vegetables anytime, anywhere.

The launch comes as snacking continues to be one of the fastest-growing segments in fresh produce. Within both the organic tomato and organic cucumber categories, snack-sized formats are helping drive growth as consumers increasingly seek fresh, convenient options that fit active lifestyles. Lil’ Ones Organic Baby Cucumbers build on this momentum, bringing a fresh innovation to the organic cucumber category.

Lil’ Ones Organic Baby Cucumbers are available in convenient 8-oz packs, perfectly portioned for fresh, two-bite snacking. Their crisp texture, refreshing flavor, and completely seedless eating experience make them an easy choice for lunchboxes, on-the-go occasions, entertaining, and healthy everyday snacking.

“Fresh snacking continues to reshape produce aisles, and consumers are looking for options that deliver flavor, convenience, and freshness,” said Ricardo Crisantes, Chief Commercial Officer at Wholesum. “Lil’ Ones reflects our commitment to organic innovation and creating products that make healthy snacking simple, enjoyable, and accessible.”

To ensure optimal freshness, the package features specially designed film technology that helps manage moisture and reduce condensation, a common challenge in cucumber packaging. This innovative packaging solution helps preserve product quality and maintains freshness from purchase to consumption.

“The Lil’ Ones brand is rooted in the belief that it’s the little things that make life memorable,” said Joanna Jaramillo, Marketing Manager at Wholesum. “We wanted the packaging to capture that sense of everyday adventure and joy, transforming a simple snack into a small moment worth savoring.”

Through whimsical illustrations and playful storytelling, each Lil’ Ones package invites consumers on a journey inspired by the product inside. For Lil’ Ones Organic Baby Cucumbers, the winding trail leads to a peaceful lakeside scene complete with a sailboat, evoking the crisp, cool, and refreshing experience of every bite. Designed to be enjoyed wherever life takes you, Lil’ Ones celebrates fresh snacking that is simple, fun, and full of possibility.

Lil’ Ones Organic Baby Cucumbers are available year-round, with production ramping up in fall 2026. As a leader in organic produce, Wholesum continues to expand its portfolio with innovative products that meet evolving consumer preferences while delivering the quality and freshness retailers expect. Wholesum invites interested partners to connect at OPS to learn more and secure availability.

About Wholesum:

Wholesum is a third-generation family farming operation based in Southern Arizona and a grower-shipper of Fair Trade Certified, 100% organic produce. With over 90 years of farming experience, Wholesum is dedicated to creating a more noble food system that puts people and the planet first through responsible sourcing, equitable labor practices, and environmental protection. Rooted in deep industry knowledge and driven by innovation, Wholesum continues to lead as a pioneer in the organic and Fair Trade produce space. More information is available at www.wh.farm.

CONTACT:

Joanna Jaramillo

joannaj@wh.farm

(520) 455-7589