IFPA previews August Brazil Conference & Expo

WASHINGTON, July 2026 – The International Fresh Produce Association (IFPA) BB #:378962 will host The Brazil Conference & Expo, taking place August 4–5, 2026, at Distrito Anhembi in São Paulo, Brazil. 

As the only event in Brazil dedicated to the entire fresh produce supply chain, the conference is the premier meeting point for retail buyers, senior production executives, and industry leaders. 

It’s also a strategic opportunity for North American companies looking to build relationships and grow business in Latin America. 

For North American produce and floral businesses, Brazil is one of the most dynamic markets in the global landscape. As the largest economy in Latin America and a production powerhouse with a growing domestic consumer base, Brazil offers North American companies real opportunity whether sourcing from its world-class supply, building trade partnerships, or expanding their presence in the region.

The Brazil Conference & Expo brings buyers and decision-makers together under one roof, pairing a high-level conference program with an expansive exhibition floor, exclusive Arena Talks, and dedicated networking time across two full days.

“For North American companies, Brazil isn’t a market to watch from a distance, it’s a market to be in,” said Jessica Keller, Vice President of Global Industry Relations at IFPA. “The Brazil Conference & Expo puts our members face-to-face with the retail buyers and production leaders shaping one of the world’s most dynamic produce economies. If you want to do business here, this is where those relationships start. There’s simply no better place to find innovation, build trust, and turn opportunity into real commercial growth.”

The 2026 program is built around the forces reshaping produce demand across Brazil and key global markets, with sessions including:

• The Consumer Is Changing—Are You Ready? Aligning production, positioning, and communication with evolving consumer priorities around health, wellness, and trust across South America, Europe, and Asia.
• Sustainability Is Strategy: Brazil’s Biologicals Boom, exploring how regenerative agriculture and biological inputs are becoming a competitive advantage in domestic and export markets.
• Winning Buyers: Meeting Today’s Global Retail and Foodservice Expectations, on consistency, quality, traceability, and service.
• Innovation Through Collaboration: Technology, Talent & the Future of Growth, covering ag tech, AI, and digital tools that drive measurable business value.
  

The exhibition floor will be open both days from 11:30 a.m. to 7:00 p.m., featuring exhibitors from across production, export, import, processing, packaging, distribution, and services. Attendees can also access VIP Experience programming, including networking breakfasts and conference sessions.

Event Details 
What: The Brazil Conference & Expo 
When: August 4–5, 2026 
Where: Distrito Anhembi, Av. Olavo Fontoura, 1209 – Santana, São Paulo – SP, Brazil 
Registration here

For sponsorship and exhibition opportunities, contact Valeska de Oliveira, IFPA Brazil Country Manager, at voliveira@freshproduce.com or +55 11 3522 7348.

About the International Fresh Produce Association (IFPA)

The International Fresh Produce Association (IFPA) is the largest and most diverse international association serving the entire fresh produce and floral supply chain and the only to seamlessly integrate world-facing advocacy and industry-facing support. We exist to bring the industry together to create a vibrant future for all. We grow our members’ prosperity by conducting advocacy, connecting people and ideas; and offering guidance that allows us all to take action with purpose and confidence. IFPA represents member companies from small family businesses to the largest international corporations throughout the global fresh fruit and vegetable supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations.

Contact: Ashley Sempowski, media@freshproduce.com, (202) 303-3406