marketing

Lone Star’s Winter Sweetz announces “Sweeter in Texas” Sweepstakes

MISSION, TX – Winter Sweetz, a Texas based grapefruit brand owned by Lone Star Citrus BB #:205246, announces the launch...

6 years ago 3 minute read

Pure Flavor releases Live Deliciously magazine for holidays

Leamington, ON (December 16th, 2020) – To inspire families to get back in the kitchen this holiday season, Pure Flavor...

6 years ago 3 minute read

The importance of reaching moms during the pandemic

We all know that women are a target consumer for the produce industry. Women with children represent an even more...

6 years ago 4 minute read

USA Pears creates virtual flavor experience

PORTLAND, Ore. – With the 2020 harvest from Washington’s Wenatchee and Yakima districts and Oregon’s Mid-Columbia and Medford districts completed,...

6 years ago 4 minute read

Top rated radio host endorses ultimate Envy apple

Los Angeles, Calif. – Iconic radio personality Ellen K, host of the top-rated KOST 103.5 morning show “The Ellen K...

6 years ago 4 minute read

USA Pears launches Instagram AR filter

PORTLAND, Ore. – October 15, 2020 – USA Pears BB #:162426 has officially launched a brand new augmented reality (AR)...

6 years ago 4 minute read

T&G Global forecasts strong fall harvest for Jazz and Envy apples

Washington State – T&G Global BB #:163999 is forecasting a strong North American harvest for both Envy and JAZZ apples...

6 years ago 6 minute read

Produce sales veteran, former Kroger produce director acquire GoldenSun Insights

PRESS RELEASE Mound, MN, September 21, 2020 — A strategy centric firm, grounded in deep retail insights, that supports clients...

6 years ago 3 minute read

J&D Produce becomes Little Bear Produce

EDINBURG, Texas (August 17, 2020) – J&D Produce, BB #:124521 a company dedicated to providing nutritious fruits and vegetables along...

6 years ago 3 minute read

Shanley Farms starts peak finger lime season

Morro Bay, CA – The Shanley Family of Morro Bay have a passion for growing their Citriburst Finger Limes. In...

6 years ago 2 minute read

PBH offers marketing toolkit for September National Fruits and Veggies Month

July 7, 2020 – While summer is well underway, the Produce for Better Health Foundation (PBH) BB #:157162 is thinking...

6 years ago 7 minute read

D’Arrigo promotes broccoli rabe as immunity boost

Salinas, CA:  Your body’s ability to fight infection and disease depends on your immune system. The immune system is made...

6 years ago 4 minute read

Produce Marketing Association launches “Joy of Fresh” consumer marketing campaign

To reassure consumers fresh fruits and vegetables are available and safe during the COVID-19 crisis, the Produce Marketing Association BB...

6 years ago 2 minute read

Produce marketing shifts online in the age of quarantines

It’s clear the world has hit pause on most marketing and communications plans that were in place before the COVID-19...

6 years ago 4 minute read

BrandStorm Key Takeaways, Part 2: authenticity

AUSTIN, TX—An authentic message, and the right medium, is important now more than ever—especially in business to business marketing. I...

6 years ago 1 minute read

BrandStorm key takeaways, part 1: patience and persistence

AUSTIN, TX–Pamela talks with Mary Coppola, vice president of marketing and communications for the United Fresh Produce Association, and Jeff...

6 years ago 1 minute read

2020 Insights: Marketing

Advancements in packaging, logistics, and transportation are helping spur produce marketing efforts and augment supply. This holds true for both...

6 years ago 3 minute read

ESPN’s 3-hour Idaho Potato commercial

The potato’s connection to the football game wasn’t subtle, and that was the plan. The Famous Idaho Potato Bowl, played...

6 years ago 3 minute read

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