marketing
Lone Star’s Winter Sweetz announces “Sweeter in Texas” Sweepstakes
MISSION, TX – Winter Sweetz, a Texas based grapefruit brand owned by Lone Star Citrus BB #:205246, announces the launch...
Pure Flavor releases Live Deliciously magazine for holidays
Leamington, ON (December 16th, 2020) – To inspire families to get back in the kitchen this holiday season, Pure Flavor...
The importance of reaching moms during the pandemic
We all know that women are a target consumer for the produce industry. Women with children represent an even more...
USA Pears creates virtual flavor experience
PORTLAND, Ore. – With the 2020 harvest from Washington’s Wenatchee and Yakima districts and Oregon’s Mid-Columbia and Medford districts completed,...
Top rated radio host endorses ultimate Envy apple
Los Angeles, Calif. – Iconic radio personality Ellen K, host of the top-rated KOST 103.5 morning show “The Ellen K...
USA Pears launches Instagram AR filter
PORTLAND, Ore. – October 15, 2020 – USA Pears BB #:162426 has officially launched a brand new augmented reality (AR)...
T&G Global forecasts strong fall harvest for Jazz and Envy apples
Washington State – T&G Global BB #:163999 is forecasting a strong North American harvest for both Envy and JAZZ apples...
Produce sales veteran, former Kroger produce director acquire GoldenSun Insights
PRESS RELEASE Mound, MN, September 21, 2020 — A strategy centric firm, grounded in deep retail insights, that supports clients...
J&D Produce becomes Little Bear Produce
EDINBURG, Texas (August 17, 2020) – J&D Produce, BB #:124521 a company dedicated to providing nutritious fruits and vegetables along...
Shanley Farms starts peak finger lime season
Morro Bay, CA – The Shanley Family of Morro Bay have a passion for growing their Citriburst Finger Limes. In...
PBH offers marketing toolkit for September National Fruits and Veggies Month
July 7, 2020 – While summer is well underway, the Produce for Better Health Foundation (PBH) BB #:157162 is thinking...
D’Arrigo promotes broccoli rabe as immunity boost
Salinas, CA: Your body’s ability to fight infection and disease depends on your immune system. The immune system is made...
Produce Marketing Association launches “Joy of Fresh” consumer marketing campaign
To reassure consumers fresh fruits and vegetables are available and safe during the COVID-19 crisis, the Produce Marketing Association BB...
Produce marketing shifts online in the age of quarantines
It’s clear the world has hit pause on most marketing and communications plans that were in place before the COVID-19...
BrandStorm Key Takeaways, Part 2: authenticity
AUSTIN, TX—An authentic message, and the right medium, is important now more than ever—especially in business to business marketing. I...
BrandStorm key takeaways, part 1: patience and persistence
AUSTIN, TX–Pamela talks with Mary Coppola, vice president of marketing and communications for the United Fresh Produce Association, and Jeff...
2020 Insights: Marketing
Advancements in packaging, logistics, and transportation are helping spur produce marketing efforts and augment supply. This holds true for both...
ESPN’s 3-hour Idaho Potato commercial
The potato’s connection to the football game wasn’t subtle, and that was the plan. The Famous Idaho Potato Bowl, played...
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