marketing
Disney tips for produce marketers
NEW YORK – A former Disney executive has some ideas for produce companies looking to implement new ideas. For instance,...
Lutz to leave PMA, start marketing venture
Industry veteran Steve Lutz has resigned his position as regional vice president with the Produce Marketing Association BB #:153708 to...
When, how and why to refresh your brand
CHICAGO—If you’re spending more time explaining who you are than what you do, you might need a brand refresh. If...
Marketing returns to its roots in Salinas
Three major trends that affect the marketing of produce—including the many fruits and vegetables grown in the Valley—are the health...
E-commerce: the enemy of produce brands?
I gave a talk last week in Tubac, AZ, to the Association of Table Grape Growers of Mexico at their...
The Year Ahead: Search for new marketing appeals
The next step in the perishables pipeline—after harvesting, packaging, and shipping a product—is marketing. Several trends carried over from 2018...
The Year Ahead: Branding and storytelling
Produce marketers look for new ways to differentiate their product. “Suppliers want to really draw consumers in with their branding,”...
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