marketing
Harris Teeter updates logo, marketing
Harris Teeter, LLC, BB #:108293 the Charlotte, NC-based retailer owned by Kroger BB #:100073, unveiled a new logo and branding...
Albertsons Companies launches new marketing campaign
New omnichannel campaign brings to life new “Sincerely” brand platform, capturing the company’s commitment to know, nourish and care for...
Tropical fruit marketing goes NSFW
Many have observed the resemblance of certain fruits and vegetables to the private parts of human beings, and some have...
Driscoll’s campaign highlights premium strawberries
WATSONVILLE, CALIF. — Driscoll’s has launched its latest digital projects, including its Berry Patch Sensory Wheels and a collection of...
Taylor Farms expands marketing campaign through September
• To date, The ‘Taylor To Your Tastes’ marketing campaign has yielded over 1.2 billion campaign impressions and over 3.3...
Litehouse-sponsored PGA golfer has heartbreaking weekend
Litehouse Inc., BB #:171389 signed a multi-year partnership with professional golfer and PGA Tour member Justin Lower in June, but...
DNO Produce celebrates the school year with produce yearbook
COLUMBUS, OH — As schools finish the academic year, DNO Produce (DNO) released its own yearbook to celebrate fruits, veggies,...
Moxxy gives marketing lesson with Desbry brand
Miami, FL — A strong marketing program can make the difference between stagnant sales and exceptional growth. WP Produce BB...
The case for produce brands over generic private labels
Modern consumers demand to know more about their food, especially fruits and vegetables, and generic retail brands don’t provide that....
Behind Equifruit’s bold rebranding strategy
I talked with Kim Chackal of Equifruit BB #:329901 about the company’s change from “crunchy earnest granola Fairtrade” to “The...
Fusion wins retail marketing service award
Los Angeles, CA – Fusion, BB #:160037 a business-to-business integrated marketing agency focused on fresh produce and grocery in the...
FullTilt Marketing to lead NCSPC’s marketing and public relations
Benson, N.C. – The North Carolina SweetPotato Commission (NCSPC) BB #:156017 named FullTilt Marketing its domestic agency for marketing and...
Crunch Time Apple Growers announce new partnership
Crunch Time Apple Growers and Rice Fruit Company Team Up to Distribute More SnapDragon and RubyFrost Apples Lockport, New York...
Experiential marketing in fresh produce: tips, tricks, and success stories
Who would pair apples with hot air balloons? The creative minds behind Cosmic Crisp apples did, and this summer they’re...
Del Monte to relaunch MAG.nificent Melon
Coral Gables, FL – Del Monte Fresh Produce N.A., Inc., BB #:111187 one of North America’s leading marketers and distributors...
Ocean Mist Farms launches second purple artichoke season
CASTROVILLE, Calif. – Ocean Mist Farms, BB #:111742 the leading grower and marketer of fresh artichokes in the U.S., announces...
Consumers now expect holistic marketing
Consumers increasingly associate sustainable practices from food companies with good health. Allison Beadle, CEO of Wild Hive, says consumers interest...
Two United Fresh BrandStorm sessions address empathy in marketing
WASHINGTON, D.C. (March 3, 2021) – United Fresh’s BB #:145458 sixth annual BrandStorm event will take place online March 9-11,...
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