marketing

Harris Teeter updates logo, marketing

Harris Teeter, LLC, BB #:108293 the Charlotte, NC-based retailer owned by Kroger BB #:100073, unveiled a new logo and branding...

3 years ago 1 minute read

Albertsons Companies launches new marketing campaign

New omnichannel campaign brings to life new “Sincerely” brand platform, capturing the company’s commitment to know, nourish and care for...

3 years ago 3 minute read

Tropical fruit marketing goes NSFW

Many have observed the resemblance of certain fruits and vegetables to the private parts of human beings, and some have...

4 years ago 3 minute read

Driscoll’s campaign highlights premium strawberries

WATSONVILLE, CALIF. — Driscoll’s has launched its latest digital projects, including its Berry Patch Sensory Wheels and a collection of...

4 years ago 4 minute read

Taylor Farms expands marketing campaign through September

• To date, The ‘Taylor To Your Tastes’ marketing campaign has yielded over 1.2 billion campaign impressions and over 3.3...

4 years ago 3 minute read

Litehouse-sponsored PGA golfer has heartbreaking weekend

Litehouse Inc., BB #:171389 signed a multi-year partnership with professional golfer and PGA Tour member Justin Lower in June, but...

4 years ago 2 minute read

DNO Produce celebrates the school year with produce yearbook

COLUMBUS, OH — As schools finish the academic year, DNO Produce (DNO) released its own yearbook to celebrate fruits, veggies,...

4 years ago 2 minute read

Moxxy gives marketing lesson with Desbry brand

Miami, FL — A strong marketing program can make the difference between stagnant sales and exceptional growth. WP Produce BB...

4 years ago 5 minute read

The case for produce brands over generic private labels

Modern consumers demand to know more about their food, especially fruits and vegetables, and generic retail brands don’t provide that....

5 years ago 2 minute read

Behind Equifruit’s bold rebranding strategy

I talked with Kim Chackal of Equifruit BB #:329901 about the company’s change from “crunchy earnest granola Fairtrade” to “The...

5 years ago 27 minute read

Fusion wins retail marketing service award

Los Angeles, CA – Fusion, BB #:160037 a business-to-business integrated marketing agency focused on fresh produce and grocery in the...

5 years ago 3 minute read

FullTilt Marketing to lead NCSPC’s marketing and public relations

Benson, N.C. – The North Carolina SweetPotato Commission (NCSPC) BB #:156017 named FullTilt Marketing its domestic agency for marketing and...

5 years ago 4 minute read

Crunch Time Apple Growers announce new partnership

Crunch Time Apple Growers and Rice Fruit Company Team Up to Distribute More SnapDragon and RubyFrost Apples Lockport, New York...

5 years ago 3 minute read

Experiential marketing in fresh produce: tips, tricks, and success stories

Who would pair apples with hot air balloons? The creative minds behind Cosmic Crisp apples did, and this summer they’re...

5 years ago 2 minute read

Del Monte to relaunch MAG.nificent Melon

Coral Gables, FL – Del Monte Fresh Produce N.A., Inc., BB #:111187 one of North America’s leading marketers and distributors...

5 years ago 3 minute read

Ocean Mist Farms launches second purple artichoke season

CASTROVILLE, Calif. – Ocean Mist Farms, BB #:111742 the leading grower and marketer of fresh artichokes in the U.S., announces...

5 years ago 3 minute read

Consumers now expect holistic marketing

Consumers increasingly associate sustainable practices from food companies with good health. Allison Beadle, CEO of Wild Hive, says consumers interest...

5 years ago 2 minute read

Two United Fresh BrandStorm sessions address empathy in marketing

WASHINGTON, D.C. (March 3, 2021) – United Fresh’s BB #:145458 sixth annual BrandStorm event will take place online March 9-11,...

5 years ago 3 minute read

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