BrandStorm key takeaways, part 1: patience and persistence
AUSTIN, TX–Pamela talks with Mary Coppola, vice president of marketing and communications for the United Fresh Produce Association, and Jeff Lair, marketing director for Blue Book Services, about...
AUSTIN, TX–Pamela talks with Mary Coppola, vice president of marketing and communications for the United Fresh Produce Association, and Jeff Lair, marketing director for Blue Book Services, about key takeaways from BrandStorm ATX.
First up: SXSW wasn’t built, and seeds don’t harvest, in a day. It takes patience and persistence.
[iframe width=”600″ height=”400″ src=”https://www.youtube.com/embed/W0Un-Kq6-34″ frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture” allowfullscreen]
Image sources are either licensed or customer-provided.
News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
Avocado market remains unsettled as Michoacán harvest stays suspended
The avocado market remains unsettled as harvesting in Michoacán remains suspended and pricing negotiations persist.
R.P. Lumber acquires Wyoming’s White Mountain Lumber
R.P. Lumber Co., Inc., is proud to announce the acquisition of White Mountain Lumber in Green River, Wyoming.
Week in Review: October 16, 2026
Pamela Riemenschneider and Greg Johnson discuss IFPA Global takeaways, food safety, salad trends, and more.
Aldi feeds 10 for under $39 this Thanksgiving
This Thanksgiving season, ALDI is setting the bar with a classic, hard to beat Thanksgiving meal for 10 for under $39.
Lipman Family Farms unveils ‘We Grow Trust’ campaign
The campaign captures the company’s evolution beyond traditional growing and distribution to meet changing customer needs.
The Produce Moms founder joins HHS Secretary Robert F. Kennedy Jr. on The Real Food Show
Lori Taylor brings The Produce Moms’ practical approach to feeding families to the national cooking series, preparing a one-skillet meal.
Subscribe to our newsletter
© 2026 Blue Book Services. All Rights Reserved
