Fresh Express partners with Jessie James Decker for salad promotions
Fresh Express announced its partnership with celebrity singer-actor Jessie James Decker at the IFPA Global Produce & Floral Show, October 15.
Courtesy Fresh Express
ORLANDO, FL – Fresh Express BB #:115030 announced its partnership with celebrity singer-actor Jessie James Decker at the IFPA Global Produce & Floral Show, October 15.
Decker will promote Fresh Express salads in a variety of media, including television, social media, and other digital formats.
She has more than 4 million followers on Instagram.
In an interview with Blue Book in Orlando, Decker said her audience is mostly women who have busy lifestyles.
She said she and her family already were customers and fans of Fresh Express, and the partnership is a natural fit.
“Everyone knows the brand, and I’ll be introducing my followers to ways the brand makes their lives easier,” Decker said.
Like many of her followers, Decker said she’s busy with her four kids, and it can be a challenge to feed them healthy meals, but she makes it a priority.
“My kids eat lots of veggies,” she said. “They’re not picky. They love salads. They use the salad bars at school, and they will copy what they have there at home.”
Decker said Fresh Express salads give consumers so many options. She said her mother cooked for her family, and she does the same for her family.
“Fresh Express makes it easy to eat healthy, even for an adventurous family like ours,” she said.
Decker became famous as a country-pop singer, releasing several albums. She also starred in the E! reality show Eric & Jessie: Game On with her husband, former NFL player Eric Decker, and she appeared on Dancing with the Stars in 2022.
Greg Johnson is Vice President of Media for Blue Book Services
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