branding

Lipman Family Farms unveils ‘We Grow Trust’ campaign

The campaign captures the company’s evolution beyond traditional growing and distribution to meet changing customer needs.

9 hours ago 3 minute read

Moxxy refreshes brand identity, website

A new identity and website highlight the agency's deep roots in food and strategic approach to branding, packaging, and marketing.

10 hours ago 4 minute read

Sun Belle unveils brand refresh in Nashville

Sun Belle announces a brand refresh that honors the trusted identity customers have known for years while introducing a fresh,...

4 weeks ago 6 minute read

Sun Belle unveils dynamic brand refresh

Sun Belle announced a brand refresh that honors the trusted identity customers have known for years while introducing a fresh,...

1 month ago 6 minute read

Giorgio rebrand builds on nearly 100 years of heritage

Giorgio unveils a refreshed brand identity that honors its deep-rooted heritage while positioning the company for its next era of...

1 month ago 6 minute read

The Wonderful Company partners with Fresno State Athletics

Beginning this academic year, each of the Fresno State Athletics programs feature a jersey patch with one of three Wonderful...

2 months ago 7 minute read

Medrano Produce to debut brand refresh at Viva Fresh Expo

The brand refresh includes updated packaging, a new visual identity, and messaging that better represent the Medrano family’s legacy.

6 months ago 2 minute read

Study shows consumers less brand loyal due to food inflation

A new study from Reach3 Insights finds that 81% of Americans are open to trying new grocery brands, signaling a...

7 months ago 3 minute read

Good Foods releases brand refresh

Updated packaging for its products is hitting shelves at retailers nationwide, including Target, Costco, Kroger, Sprouts, Publix, and more.

11 months ago 3 minute read

Ocean Mist Farms rebrands Roastables line

The rebrand introduces new packaging in the “No Shame in a Shortcut” campaign, celebrating the ease and enjoyment of vegetables.

11 months ago 3 minute read

Agrovision rebrands as Fruitist, the billion dollar superfruit brand

Fruitist is officially the new name for Agrovision, aligning the company’s identity with the high-growth consumer brand it debuted in...

1 year ago 4 minute read

Fresh Express refreshes salad branding

Fresh Express, the brand leader in value-added salads, unveils its refreshed brand identity, signaling a new era for the category...

1 year ago 5 minute read

Pacific Coast Trading Company transitions to Grown Up Fresh Produce Company

PORTLAND, Ore., Feb. 4, 2025 /PRNewswire/ — Pacific Coast Trading Company BB #:378748, a trusted name in organic and conventional...

2 years ago 2 minute read

Jason’s Deli unveils new brand identity, restaurant prototype

BEAUMONT, Texas, Jan. 30, 2025 /PRNewswire/ — Jason’s Deli is stepping into a new era with a refreshed visual identity...

2 years ago 4 minute read

Walmart refreshes branding

BENTONVILLE, Ark., Jan. 13, 2025 — Walmart BB #:143789 is excited to announce a comprehensive brand refresh that reflects its...

2 years ago 4 minute read

SL Produce launches new packaged vegetable brand

LOS MOCHIS, SINALOA, MEXICO – Mexican grower-exporter SL Produce BB #:385767 has announced the launch of Tenderland, a new packaged...

2 years ago 3 minute read

Bolthouse Fresh Foods introduces new branding and packaging

BAKERSFIELD, CALIF. (August 8, 2024) — Bolthouse Fresh Foods BB #:394665 is debuting a first look at its newly designed...

2 years ago 4 minute read

Center for Produce Safety’s new branding evokes mission 

July 10, 2024 WOODLAND, Calif. — Center for Produce Safety BB #:339618 has a bold new brand identity to visually...

2 years ago 3 minute read
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