People
Village Fresh welcomes new Senior Director of Marketing
Village Fresh LLC, a pioneer in CEA, announces the appointment of Gisela Saenz as Senior Director of Marketing.
Gem-Pack Berries promotes Marcia Marble to Assistant Vice President of Retail
Gem-Pack Berries is proud to announce the promotion of Marcia Marble to Assistant Vice President of Retail Sales.
Foremost Fresh Direct names VP of Sales
Cold storage and import logistics services firm Foremost Fresh Direct announces the addition of Brandon Rankin as Vice President of...
Kroger names store operations leader with Walmart experience
Mark Ibbotson brings decades of experience leading large-scale retail operations through roles at Walmart and its former UK subsidiary Asda.
Sprouts Farmers Market to promote president to CEO
Sprouts Farmers Market's January leadership transition will have Nick Konat, current president and COO, take on the role of CEO.
San Diego Farms names head grower
San Diego Farms, home to Fresh Origins and BrightFresh Microgreens, announces the appointment of Diego Rivera as Head Grower.
Gem-Pack Berries names Director of Foodservice
As Director of Foodservice, Amanda Holland will continue building the foundation she helped establish as a foodservice manager.
Industry mourns passing of Joe Watson
IFPA is saddened to share the passing of team member and produce champion Joe Watson after a prolonged and courageous battle...
Muzzi Family Farms adds two in sales from the Salad Farm
Muzzi Family Farms adds Bertha Briseño to its sales team and Zuleyma Valdez to sales and analytics, both coming from...
Driscoll’s announces CEO succession
Driscoll’s announces that Brie Reiter Smith, vice chair of its board of directors, will assume the role of CEO, succeeding...
Pacific Trellis Fruit announces two promotions and a new hire
Pacific Trellis Fruit promotes Earl McMenamin and Eve Kaudze to Senior Manager, and hires Sergio Rodriguez as Sales Executive.
Brookshire Grocery Company names new CEO
Brookshire Grocery Company appoints Jerry LeClair as CEO, effective immediately. LeClair has served as interim CEO since February 2026.
Ten Acre Marketing adds to account team
Ten Acre Marketing announces the hiring of Megan McDonald as account manager and Lexi Kirkham as account coordinator.
Edible Garden promotes controller to CFO
Edible Garden AG Incorporated promotes Jon Gutoski to CFO, succeeding Kostas Dafoulas, who served as Interim CFO since January 2024.
OSF adds to leadership team following ownership change
Okanagan Specialty Fruits strengthen its leadership and operations, as it promotes two long-time employees and appointed a new VP of...
Field Fresh Farms announces four new hires
Field Fresh Farms welcome four new team members: Lisa Fuentes, Carmen Cardenas, Moses Jimenez, and Andrea Lopez-Zavala.
Farm Direct Partners hires sales executive
Farm Direct Partners appoints Grant Hill as Senior Director of Business Development, as it launches avocado, lemon, and tropicals programs.
IFPA announces Board of Directors slate for 2027
These volunteer leaders will be confirmed by a ballot shared with membership and begin their board service at the Oct....
Hear from our customers
Courchesne Larose Looks to Blue Book for Industry Leadership and Growth
There’s not one day that goes by that buyers don’t use the Blue Book. We have to work with the Blue Book. They’re nice people to deal with. They have so many different departments, from credit to customer service, and you get answers. Working with the Blue Book is simple. - Guy Millett, Executive Vice President
Crystal Valley Foods Relies on Blue Book
I have always relied on the Blue Book, not only for freight or collection related questions, but they are also my primary source for assessing a new or existing customer…their reports are the backbone of how I analyze the customer and what I use as my recommendations to the GM and President before we decide how to proceed. - Vanna Zuckerman, Credit & Collections Manager at Crystal Valley Foods
