viva fresh

Week in Review: April 24, 2026

Greg and Pamela review Viva Fresh 2026, the retail analysis from the event, and retail trends including the permanence of...

3 months ago 1 minute read

‘Consumomics’ shows retailers how they can raise consumption 

The challenge of raising fresh produce consumption is less a consumer demand issue than it is a retail merchandising and execution issue.

4 months ago 2 minute read

Video recap of Viva Fresh 2026

TIPA President Dante Galeazzi tells Blue Book's Greg Johnson what makes Viva Fresh 2026 special and what TIPA is working...

4 months ago 1 minute read

Viva Fresh Expo 2026 sets attendance record in San Antonio

Now in its 11th year, the event welcomed a total of 2,872 attendees, including 380 retail and foodservice buyers, and...

4 months ago 4 minute read

Week in Review: Embrace clean eating

I’m attending the annual Viva Fresh conference in Texas this week, and I continue to be inspired by its Clean...

4 months ago 2 minute read

Melissa’s to debut specialty produce, organics at Viva Fresh Expo

Melissa’s Produce will bring a focused set of specialty produce programs to the Viva Fresh Produce Expo in San Antonio.

4 months ago 3 minute read

QDC Fresh launches Street Corn Sides

QDC Fresh's new Street Corn Sides are value-added kits created to spice up ears of sweet corn with chef-inspired sauces...

4 months ago 4 minute read

Viva Fresh keynote speaker to address the ‘consumomics’ of fresh produce

The future of fresh produce takes center stage at Viva Fresh 2026 as TIPA announces futurist economist Richard Kottmeyer as...

5 months ago 4 minute read

Viva Fresh updates website to celebrate 10th anniversary

Mission, Texas; February 6, 2025 – The Texas International Produce Association (TIPA) BB #:162361 is excited to unveil the new...

1 year ago 2 minute read

TIPA, Viva Fresh honor Craig Fox with scholarship

HOUSTON, Texas; May 9, 2024 – During this year’s Viva Fresh the Texas International Produce Association (TIPA) BB #:162361 celebrated...

2 years ago 5 minute read

Five standouts from the Viva Fresh Expo

HOUSTON — It was an absolutely packed trade show floor at the Viva Fresh Expo on April 13. Organizers counted...

2 years ago 2 minute read

Sunset review looms as tomato suspension agreement awaits challenge decision  

HOUSTON — Months of radio silence from the Department of Commerce and International Trade Commission has the produce industry wondering...

2 years ago 3 minute read

Mission Produce promotes spring avocados, mangos at VIVA Fresh

Oxnard, Calif. – April 9, 2024 – Mission Produce, Inc. BB #:118126 a world leader in sourcing, producing, and distributing...

2 years ago 2 minute read

BrightFarms showcases new Texas greenhouse at VIVA Fresh

Irvington, N.Y. (April 9, 2024) – BrightFarms BB #:344991, a trailblazer in indoor-grown leafy greens, is set to shine at...

2 years ago 3 minute read

Continental Fresh to highlight social responsibility initiative at VIVA Fresh

MIAMI, FL (April 9, 2024) – Continental Fresh LLC BB #:205099, a grower, shipper and importer of fresh fruits and...

2 years ago 3 minute read

Week in Review April 12, 2024

VIVA Fresh week is here, and Pamela says it will likely be its biggest ever. One hot topic will be...

2 years ago 1 minute read

Hire-ready students expected at Viva Fresh

Are you looking for new employees… either interns or full-time new hires? In just ONE DAY the future of our...

2 years ago 4 minute read

Kaliroy Fresh to debut new tomato packaging at Viva Fresh

At Viva Fresh in Houston, Texas, April 11 – 13, 2024, Kaliroy Fresh LLC BB #:284503 will be officially launching...

2 years ago 3 minute read

See all that Blue Book has to offer

Don't just take our word for it; our customers say it best!

Hear from produce, transportation and supply companies throughout the produce industry who rely on Blue Book to scale their business, increase their ROI and find new partners.

Proven solutions trusted by thousands of customers

Get a demo and see how Blue Book can help you build, collaborate and grow your business.

Subscribe to our newsletter