viva fresh
Week in Review: April 24, 2026
Greg and Pamela review Viva Fresh 2026, the retail analysis from the event, and retail trends including the permanence of...
‘Consumomics’ shows retailers how they can raise consumption
The challenge of raising fresh produce consumption is less a consumer demand issue than it is a retail merchandising and execution issue.
Video recap of Viva Fresh 2026
TIPA President Dante Galeazzi tells Blue Book's Greg Johnson what makes Viva Fresh 2026 special and what TIPA is working...
Viva Fresh Expo 2026 sets attendance record in San Antonio
Now in its 11th year, the event welcomed a total of 2,872 attendees, including 380 retail and foodservice buyers, and...
Week in Review: Embrace clean eating
I’m attending the annual Viva Fresh conference in Texas this week, and I continue to be inspired by its Clean...
Melissa’s to debut specialty produce, organics at Viva Fresh Expo
Melissa’s Produce will bring a focused set of specialty produce programs to the Viva Fresh Produce Expo in San Antonio.
QDC Fresh launches Street Corn Sides
QDC Fresh's new Street Corn Sides are value-added kits created to spice up ears of sweet corn with chef-inspired sauces...
Viva Fresh keynote speaker to address the ‘consumomics’ of fresh produce
The future of fresh produce takes center stage at Viva Fresh 2026 as TIPA announces futurist economist Richard Kottmeyer as...
Viva Fresh updates website to celebrate 10th anniversary
Mission, Texas; February 6, 2025 – The Texas International Produce Association (TIPA) BB #:162361 is excited to unveil the new...
TIPA, Viva Fresh honor Craig Fox with scholarship
HOUSTON, Texas; May 9, 2024 – During this year’s Viva Fresh the Texas International Produce Association (TIPA) BB #:162361 celebrated...
Five standouts from the Viva Fresh Expo
HOUSTON — It was an absolutely packed trade show floor at the Viva Fresh Expo on April 13. Organizers counted...
Sunset review looms as tomato suspension agreement awaits challenge decision
HOUSTON — Months of radio silence from the Department of Commerce and International Trade Commission has the produce industry wondering...
Mission Produce promotes spring avocados, mangos at VIVA Fresh
Oxnard, Calif. – April 9, 2024 – Mission Produce, Inc. BB #:118126 a world leader in sourcing, producing, and distributing...
BrightFarms showcases new Texas greenhouse at VIVA Fresh
Irvington, N.Y. (April 9, 2024) – BrightFarms BB #:344991, a trailblazer in indoor-grown leafy greens, is set to shine at...
Continental Fresh to highlight social responsibility initiative at VIVA Fresh
MIAMI, FL (April 9, 2024) – Continental Fresh LLC BB #:205099, a grower, shipper and importer of fresh fruits and...
Week in Review April 12, 2024
VIVA Fresh week is here, and Pamela says it will likely be its biggest ever. One hot topic will be...
Hire-ready students expected at Viva Fresh
Are you looking for new employees… either interns or full-time new hires? In just ONE DAY the future of our...
Kaliroy Fresh to debut new tomato packaging at Viva Fresh
At Viva Fresh in Houston, Texas, April 11 – 13, 2024, Kaliroy Fresh LLC BB #:284503 will be officially launching...
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