viva fresh

TIPA expands career networking program

Mission, TX; February 6, 2023 – The Texas International Produce Association (TIPA) BB #:162361 is expanding their career networking program,...

2 years ago 3 minute read

TIPA previews Viva Fresh 2024

Mission, Texas March 22, 2024 – The 2024 Viva Fresh Expo is less than a month away and the team...

2 years ago 5 minute read

Viva Fresh Clean Eating Challenge calls for participants

Mission, Texas – September 11, 2023 – The Texas International Produce Association (TIPA) BB #:162361 proudly invites industry members to...

3 years ago 5 minute read

Viva Fresh donates over 20,000 pounds of fresh produce to North Texas Food Bank

Mission, Texas; April 25, 2023 – The Texas International Produce Association (TIPA) BB #:162361 has once again teamed up with...

3 years ago 4 minute read

Top five Viva Fresh takeaways

GRAPEVINE, TX—I’m a bit of a homer here with Viva Fresh, as I’ve been involved with the show since its...

3 years ago 4 minute read

Viva Fresh boasts record attendance, plans move to Houston in 2024

GRAPEVINE, TX – The Texas International Produce Association is closing out its Dallas-Fort Worth stretch of Viva Fresh Expo events...

3 years ago 1 minute read

The Produce Reporter Week in Review – March 31, 2023

Pamela misses out on playing in Viva Fresh golf in Grapevine, TX, so instead visits some local retailers and reports...

3 years ago 1 minute read

Viva Fresh boasts enthusiastic attendance

GRAPEVINE, TX—I recall a certain trepidation about attending Viva Fresh in 2021. People weren’t sure it was time to get...

4 years ago 2 minute read

The Produce Reporter Week in Review – April 22, 2022

Pamela appears from Dallas, just after the golf tournament at the annual Viva Fresh event, which she says will be...

4 years ago 1 minute read

Viva Fresh Clean Eating Challenge: back in action

Mission, Texas – The Third Annual Viva Fresh Clean Eating Challenge is finally here and ready to change more lives....

5 years ago 5 minute read

Viva Fresh wants you to join 3rd annual Clean Eating Challenge

Mission, Texas – Who has what it takes? That is the question that Texas International Produce Association (TIPA) BB #:162361...

5 years ago 5 minute read

Taking the temperature of in-person events 

GRAPEVINE, TX — What’s it like to go to a trade show in the age of COVID?   I knew I’d...

5 years ago 4 minute read

Viva Fresh delivers first in-person produce event

GRAPEVINE, TX—For the first in-person event in a year, the Texas International Produce Association’s Viva Fresh Expo had three key...

5 years ago 2 minute read

The Produce Reporter Week in Review – March 26, 2021

Pamela checks in from Dallas at the Viva Fresh, the first in-person produce industry event in more than a year....

5 years ago 1 minute read

Viva Fresh kicks off in Dallas

GRAPEVINE, TX – It’s been almost 13 months since the last in-person event held in the fresh produce industry, the...

5 years ago 1 minute read

Viva Fresh Expo launches Clean Eating Challenge 2.0

Mission, Texas: After the success of last year’s Clean Eating Challenge, Viva Fresh BB #:162361 launched its second annual health...

6 years ago 5 minute read

Viva Fresh 2021 moves forward as hybrid in-person, virtual event

PRESS RELEASE: Mission, Texas; October 2, 2020: The Texas International Produce Association is pleased to announce that the 2021 Viva...

6 years ago 4 minute read

Viva Fresh will hold Second Annual Clean Eating Challenge

PRESS RELEASE Mission, Texas; September 9, 2020: Many in the produce industry kept up with participants from this year’s Viva...

6 years ago 6 minute read

See all that Blue Book has to offer

Don't just take our word for it; our customers say it best!

Hear from produce, transportation and supply companies throughout the produce industry who rely on Blue Book to scale their business, increase their ROI and find new partners.

Proven solutions trusted by thousands of customers

Get a demo and see how Blue Book can help you build, collaborate and grow your business.

Subscribe to our newsletter