mushrooms

Highline Mushrooms expands Instacart partnership

Highline Mushrooms is expanding its partnership with Instacart to strengthen digital shelf presence and support retail partners.

8 months ago 2 minute read

Matty Matheson brings flavor to ‘It’s Not Magic. It’s Mushrooms.’ campaign

Emmy Award-winning chef Matty Matheson will be the lead spokesperson for the Mushroom Council’s 2026 campaign.

9 months ago 5 minute read

U.S. Department of Commerce conducts antidumping investigation on Canadian mushroom imports

The U.S. International Trade Commission announced a determination that imports of fresh mushrooms from Canada have injured U.S. producers.

9 months ago 2 minute read

MushroomCouncil.com unveils brand update

The Mushroom Council updates MushroomCouncil.com, designed to captivate the interest of its target audience: Millennial and Gen Z consumers.

9 months ago 2 minute read

Giorgi Mushroom Company invests in regenerative agriculture

Giorgi Mushroom Company announces a landmark investment in Modern Soils, previously a wholly owned subsidiary of Modern Mushroom Farms.

10 months ago 3 minute read

Giorgio’s Grill Packs win the 2025 Joe Nucci Award for product innovation

Giorgio’s Grill Packs feature fresh, sliced mushrooms in three flavors: Steak Seasoning, Smokey Honey Habanero, or Brown Sugar Bourbon.

10 months ago 3 minute read

The Mushroom Council reaches dietitians at FNCE 2025 ‘Energize and Thrive’ event

The Mushroom Council helped fuel the conversation around food and cognition at this year’s Food & Nutrition Conference & Expo.

11 months ago 3 minute read

Giorgio Fresh expands spicy flavor collection with new products

Giorgio Fresh expands its portfolio designed to put produce at the center of the plate, including stuffed peppers and mushrooms.

1 year ago 3 minute read

The Mushroom Council debuts new marketing platform

The Mushroom Council announces a bold new marketing platform and tagline, “It’s Not Magic. It’s Mushrooms.”

1 year ago 4 minute read

Monterey Mushrooms unveils specialty line with sustainable packaging

Monterey Mushrooms launches its specialty mushroom line, featuring Lion's Mane, King Trumpet, Maitake, Shiitake, and Oyster mushrooms.

1 year ago 2 minute read

Mushroom coalition files antidumping petition

The Fresh Mushrooms Fair Trade Coalition announces the filing of an antidumping petition with the U.S. Department of Commerce.

1 year ago 2 minute read

USDA approves mushroom assessment increase

The USDA announced it approved an assessment increase under the Mushroom Promotion, Research and Consumer Information Program.

1 year ago 2 minute read

Highline Mushrooms plans omni-channel campaign for National Mushroom Month

Highline Mushrooms is turning National Mushroom Month into a full-scale celebration with its biggest, boldest campaign yet.

1 year ago 2 minute read

Mushroom Council partners with Domino’s ‘Best Deal Ever’ promotion

The Mushroom Council partners with Domino’s in celebrating mushrooms, offering any pizza with any toppings for the value price of...

1 year ago 4 minute read

Giorgi Mushroom acquires spawn company

Giorgi Mushroom Co. announces its acquisition of majority equity ownership in L.F. Lambert Spawn Co., a leader in spawn production.

1 year ago 2 minute read

South Mill Champs and Sprouts Farmers Market partner on sustainable mushroom packaging

South Mill Champs has partnered with Sprouts Farmers Market to introduce flow-wrapped bamboo tills for their mushroom products

1 year ago 4 minute read

Mushroom Council announces new board members, officers

(March 4, 2025) – At its February 12-13 meeting in San Antonio, the Mushroom Council {{BB #161860}} welcomed two new...

2 years ago 3 minute read

Giorgio debuts spicy mushroom and jalapeño line at SEPC

Blandon, PA – February 24, 2025: Giorgio BB #:197339, a leader in fresh mushroom innovation, is bringing the heat to...

2 years ago 2 minute read
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