mushrooms
Highline Mushrooms expands Instacart partnership
Highline Mushrooms is expanding its partnership with Instacart to strengthen digital shelf presence and support retail partners.
Matty Matheson brings flavor to ‘It’s Not Magic. It’s Mushrooms.’ campaign
Emmy Award-winning chef Matty Matheson will be the lead spokesperson for the Mushroom Council’s 2026 campaign.
U.S. Department of Commerce conducts antidumping investigation on Canadian mushroom imports
The U.S. International Trade Commission announced a determination that imports of fresh mushrooms from Canada have injured U.S. producers.
MushroomCouncil.com unveils brand update
The Mushroom Council updates MushroomCouncil.com, designed to captivate the interest of its target audience: Millennial and Gen Z consumers.
Giorgi Mushroom Company invests in regenerative agriculture
Giorgi Mushroom Company announces a landmark investment in Modern Soils, previously a wholly owned subsidiary of Modern Mushroom Farms.
Giorgio’s Grill Packs win the 2025 Joe Nucci Award for product innovation
Giorgio’s Grill Packs feature fresh, sliced mushrooms in three flavors: Steak Seasoning, Smokey Honey Habanero, or Brown Sugar Bourbon.
The Mushroom Council reaches dietitians at FNCE 2025 ‘Energize and Thrive’ event
The Mushroom Council helped fuel the conversation around food and cognition at this year’s Food & Nutrition Conference & Expo.
Giorgio Fresh expands spicy flavor collection with new products
Giorgio Fresh expands its portfolio designed to put produce at the center of the plate, including stuffed peppers and mushrooms.
The Mushroom Council debuts new marketing platform
The Mushroom Council announces a bold new marketing platform and tagline, “It’s Not Magic. It’s Mushrooms.”
Monterey Mushrooms unveils specialty line with sustainable packaging
Monterey Mushrooms launches its specialty mushroom line, featuring Lion's Mane, King Trumpet, Maitake, Shiitake, and Oyster mushrooms.
Mushroom coalition files antidumping petition
The Fresh Mushrooms Fair Trade Coalition announces the filing of an antidumping petition with the U.S. Department of Commerce.
USDA approves mushroom assessment increase
The USDA announced it approved an assessment increase under the Mushroom Promotion, Research and Consumer Information Program.
Highline Mushrooms plans omni-channel campaign for National Mushroom Month
Highline Mushrooms is turning National Mushroom Month into a full-scale celebration with its biggest, boldest campaign yet.
Mushroom Council partners with Domino’s ‘Best Deal Ever’ promotion
The Mushroom Council partners with Domino’s in celebrating mushrooms, offering any pizza with any toppings for the value price of...
Giorgi Mushroom acquires spawn company
Giorgi Mushroom Co. announces its acquisition of majority equity ownership in L.F. Lambert Spawn Co., a leader in spawn production.
South Mill Champs and Sprouts Farmers Market partner on sustainable mushroom packaging
South Mill Champs has partnered with Sprouts Farmers Market to introduce flow-wrapped bamboo tills for their mushroom products
Mushroom Council announces new board members, officers
(March 4, 2025) – At its February 12-13 meeting in San Antonio, the Mushroom Council {{BB #161860}} welcomed two new...
Giorgio debuts spicy mushroom and jalapeño line at SEPC
Blandon, PA – February 24, 2025: Giorgio BB #:197339, a leader in fresh mushroom innovation, is bringing the heat to...
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