Strawberries, broccoli, and cauliflower are just a few of Santa Maria's top crops. How will growers fare this season? Photo courtesy of Pea King Produce, Inc.
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Features
Aldi: Reshaping Grocery Retail
In the highly competitive and crowded grocery retail space, Aldi has long been known as a no frills, low-price leader. Photo courtesy of Aldi, Inc.
By Karen Raugust
Spotlight on Sweet Cherries: Gems of the Produce Aisle
Cherries are an eagerly awaited sweet treat for suppliers, retailers, and consumers. Photo courtesy of CMI Orchards, LLC.
By Amy S. Landes
Supply Chain Solutions: Buyer’s Remorse
We take a look at seven produce procurement mistakes.
By Dr. Brian Gibson
Spotlight on Broccoli: Bring in the green
It may not be everyone's favorite vegetable, but broccoli is an up-and-comer for suppliers on both coasts.
By Annemarie Mannion
Feature: The Wonderful World of Hispanic Food
What is Hispanic cuisine? We take an encyclopedic look, so read on!
By Cristina Adams
Hear from our customers
Using Blue Book to Succeed
The Blue Book has been an enormous benefit when it comes time to evaluate whether to extend credit to new customers who want to go on board. - Joseph Mercurio, Owner of Joseph Mercurio Produce, LLC

Blue Book Advertising Helps Expand Reach
We at Awe Sum Organics choose wisely when allocating funds for advertising, and Blue Book’s platforms have given us the visibility we need to connect with key decision-makers in the fresh produce industry. - David Posner, President/CEO of Awe Sum Organics