From strawberries and blueberries to blackberries and raspberries, this category of the produce industry has been experiencing an unprecedented boom.
Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
Features
Spotlight on Bakersfield: Optimistic despite recent challenges
Growers in the Bakersfield area have high hopes for this season's crops after last year's mostly positive results.
By Steven Maxwell
Spotlight on Chicago: The winds of change
The Windy City is alive and well as a significant hub for the Midwest's wholesalers.
By Annemarie Mannion
Equal Measure: Profiles of women in the industry
Is the produce industry more attuned to what women bring to the table? Raquel Espinoza, Deborah Dijkhuizen, Kristen Reid, Joan Daleo, Jessica Peri, and Gabriella D'Arrigo weigh in.
By Laura Liebeck
Spotlight on Ohio: Hustle and flow
Ohio offers a cornucopia of supply and service as a top Midwestern hub.
By Nico Danilovich
Spotlight on Salinas: Struggles in the verdant valley
Uncertainty is the word that describes the 2025 outlook for the produce industry in Salinas Valley and Monterey County, CA.
By Robert Scally
Hear from our customers
Using Blue Book to Succeed
The Blue Book has been an enormous benefit when it comes time to evaluate whether to extend credit to new customers who want to go on board. - Joseph Mercurio, Owner of Joseph Mercurio Produce, LLC

Blue Book Advertising Helps Expand Reach
We at Awe Sum Organics choose wisely when allocating funds for advertising, and Blue Book’s platforms have given us the visibility we need to connect with key decision-makers in the fresh produce industry. - David Posner, President/CEO of Awe Sum Organics