Columns Archives - Page 3 of 13 - Blue Book

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Industry Insights: Seeing is believing
07 Aug 2026 5 minute read

Industry Insights: Seeing is believing

A live Blue Book platform demonstration is one of the most effective ways to help both new and existing members truly understand its value.

By Karigna Trinidad
Food for Thought: America’s 250 milestone and cross-border trade
03 Aug 2026 4 minute read

Food for Thought: America’s 250 milestone and cross-border trade

What does the "50 States of Agriculture" initiative have to do with USMCA? We'll let Lori Taylor will tell you.

By Lori Taylor
Industry Insights: What’s a fractional CMO and who needs one?
17 Jul 2026 4 minute read

Industry Insights: What’s a fractional CMO and who needs one?

In a competitive marketplace, standing out is a necessity. Messaging matters, but how and when it's delivered is crucial to success.

By Diana McClean
A Closer Look: EPR laws pose serious dangers to the produce industry 
06 Jul 2026 2 minute read

A Closer Look: EPR laws pose serious dangers to the produce industry 

With Extended Producer Responsibility laws already taking hold in some states, the industry needs to band together for change.

By Greg Johnson
CEO’s Perspective: From Field to Fireworks
29 Jun 2026 2 minute read

CEO’s Perspective: From Field to Fireworks

For this week's holiday celebrations, do you know where America’s Fourth of July fresh produce comes from?

By Kirk Soule
Industry Insights: How AI is disrupting the fresh produce industry
26 Jun 2026 5 minute read

Industry Insights: How AI is disrupting the fresh produce industry

In a world where products are perishable, margins are tight, and timing is everything, AI can provide a competitive advantage.

By Bill Loupée

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