Village Fresh welcomes new Senior Director of Marketing

LAKE MARY, Florida – September 9, 2026 – Village Fresh LLC BB #:412472 (“Village Fresh” or “the Company”), the pioneer of controlled environment agriculture (CEA) in North America, today announced the appointment of Gisela Saenz as Senior Director of Marketing. Saenz brings over 17 years of marketing experience leading some of the largest and most innovative brands within CPG and Produce.

Saenz will oversee marketing strategy with a focus on reinvigorating the 37+ year old brand. As the lead of marketing, she will partner cross-functionally with Sales, Operations, Product Development, and Executive Leadership to strengthen the Village Fresh brand, enhance messaging, and elevate customer and consumer engagement.

Krysten DeGiglio, Chief Revenue Officer, stated, “Gisela is an accomplished marketing professional with more than 15 years of experience building iconic brands, leading high-performing teams, and driving business growth. Her unique background in CPG and Fresh Produce positions her exceptionally well to navigate the complexities of our industry by leveraging her experience leading larger, well-known brands while understanding the entrepreneurial spirit and innovation that drive our business.

She brings a fresh perspective that will help us reintroduce and strengthen the Village Fresh brand. Having spent her entire marketing career working in Food and Beverage, she understands the emotional and functional role food plays in consumers’ lives. We believe she can channel her passion for the industry by bringing renewed energy and purpose to how we tell our greenhouse-grown story.”

Gisela commented, “I am incredibly excited to join the team at this pivotal time, where we are setting the stage for a period of growth and transformation for Village Fresh. I’m inspired by the opportunity to build upon the foundation and legacy that has been cultivated over the past 37 years in produce by this amazing team, who are pioneers in the greenhouse industry within the United States.

“After visiting the greenhouses in both West Texas and Delta, BC I am honored to continue to build on the equity and hard work of all our employees to deliver a sustainably grown product that is not only healthy for our people, but also for our planet.

“From the unique locations to the latest in greenhouse technology, there is such an exciting juxtaposition between using the best modern tools out there, combined with the best parts of nature that I am very excited to highlight for consumers as we share our brand story.”

Gisela Saenz earned her Bachelor of Science at Trinity University and Master of Business Administration degree from Duke University. She began her marketing career at PepsiCo where she remained for nearly fifteen years, gaining experience across Brand, Global, Innovation and Shopper roles, in areas of increasing responsibility across the organization, with positions including Doritos, Cheetos, and SunChips.

She directed marketing for multi-billion-dollar brands, launched highly successful product innovations, developed global brand strategies, and led award-winning campaigns that generated billions of consumer impressions and hundreds of millions of dollars in revenue. She later decided to focus on her passion around bringing fresh produce to consumers and joined Avocados From Mexico as Head of

Marketing where she led the strategic direction of a multi-billion-dollar brand spanning brand marketing, innovation, digital media, consumer engagement, sponsorships, and integrated communications. During her tenure, she significantly increased brand awareness, modernized digital platforms, and led award-winning campaigns that set new benchmarks for the organization.

About Village Fresh LLC – Village Fresh is a leader in controlled environment agriculture and sustainable innovation, one of the largest growers, marketers, and distributors of premium-quality, greenhouse-grown fruits and vegetables across North America, and a wholly owned subsidiary of Verdexa Holdings LLC. The food the Company’s farmers grow is harvested by hand from environmentally friendly, soil-less, glass greenhouses daily while utilizing the highest level of food safety standards available. The Village Fresh Greenhouse Grown® brand of fruits and vegetables are marketed and distributed primarily to club and retail grocers and dedicated fresh food distributors throughout the United States and Canada. Since its inception in 1989, the Company has been guided by sustainability principles that enable the company to grow food 365 days a year that not only feeds the growing population but is healthier for people and the planet.

About Verdexa Holdings – Verdexa Holdings is a privately held food and ag-tech conglomerate supported by financial sponsors Kennedy Lewis Investment Management, Sweat Equities, Village Farms International, and other private investment firms. Through a disciplined approach to mergers and acquisitions, the Company plans to assemble a multi-billion-dollar revenue portfolio of diversified food and nutrition businesses supporting healthy lifestyles and sustainable farming practices. The Company expects to continue acquiring complementary portfolio companies and brands across the Americas and Europe as it expands its vertically integrated platform, with a particular focus on fresh food, proprietary seed IP, and ag-tech automation. For more information about Verdexa please visit www.verdexaholdings.com.