Foremost Fresh Direct names VP of Sales

September 3, 2026 BAYTOWN, Texas – Foremost Fresh Direct (FFD) BB #:355744 announced the addition of Brandon Rankin as Vice President of Sales to its team in Baytown, Texas.

Foremost Fresh Direct is a leading provider of cold storage and import logistics services in the Houston region, as well as globally sourced fresh produce supply, sales, and distribution. In his new role, Rankin will lead FFD’s sales division, focusing on expanding year-round fresh produce programs for retail, wholesale, and foodservice customers.

Rankin brings 20 years of fresh produce industry experience spanning sales, sourcing, grower relations, and program development. His background includes extensive experience with conventional, organic and Fair Trade™ produce across berries, tree fruit, tropicals, table grapes and citrus, serving retail and wholesale customers throughout North America.

“I’m excited for the opportunity to expand FFD’s year-round offerings by combining the company’s capabilities with my established grower relationships and supply programs throughout the Americas,” Rankin said. “With regional distribution capabilities on both the East and West Coasts and our full-service cold storage and logistics operations in Houston, we are well positioned to provide customers with reliable, high-quality fresh produce programs throughout the year.”

Rankin joins a seasoned team of produce professionals experienced in executing programs for retail and foodservice customers of all sizes and working with regional distributors to supply year-round premium fruit across domestic and import seasons.

“Today’s customers are looking for more than a supplier—they want a year-round supply partner that understands the product from the field through distribution,” Rankin said. “That means working with exceptional growers, managing inventory, maintaining quality and freshness, and delivering dependable service throughout the year. When we execute at a high level, we help our customers strengthen their programs and deliver a better experience to consumers.”

“Brandon is a great addition to our team and will be instrumental in taking our programs and company to the next level,” said Jacquie Ediger, President of Foremost Fresh Direct. “We are excited to have him join us and bring a high caliber of leadership, knowledge and expertise to our growing organization.”

“I look forward to serving our customers and growers while further building upon FFD’s programs as an integral part of the FFD family,” Rankin added. “I am excited about the opportunities on the horizon and our continued growth trajectory.”