Produce industry headlines: January 28, 2026

Good afternoon! It’s Wednesday, January 28, 2026. Here’s what’s happening in fresh produce.

Read analysis on Amazon Fresh’s closure, Metro’s planned growth, demand for more fiber in diets, crop updates on Mexican avocados and U.S. apples, and more.

To read the details of Amazon’s decision to close its Fresh stores and concentrate on delivery and Whole Foods, click here.

As always, have something to share, send us your feedback at news@bluebookservices.com.

Top Stories

With Amazon Fresh’s closure, where is Amazon headed in grocery?

Closing its brick-and-mortar conventional grocery chain is a setback, but experts say the Amazon will make gains through e-commerce and Whole Foods.

Metro reports discount growth in Q1 as consumers continue to seek value

The Canadian retailer plans to add a dozen new or converted discount banners in fiscal 2026.

Beyond protein: The new wellness trends shaping food and beverage

Consumers are driving demand for functional ingredients such as fiber or adaptogens, but not necessarily seeking them in whole foods like fruits and vegetables.

Mexican avocado exports soar: Michoacán and Jalisco project record 127K tons for Super Bowl season

The Association of Avocado Producers and Export Packers of Mexico (APEAM) starts a historic shipping season ahead of the Super Bowl.

Apple pricing strengthening amidst tightening supply

While preliminary estimates in August for the 2025 apple crop were for 142 million boxes, forecasts now put total volume closer to 131 million boxes–about 8 percent below the original outlook.

North Bay Produce rebrand makes farmer the focal point

After more than 40 years of the same look, the company started a rebrand process to better tell their story.