Peru leads world blueberry exports at over 1 million tons

In 2024, global blueberry exports reached 1 million tons, generating revenues of $6.73 billion. Peru remained the leading exporter with a 31-percent share, followed by Chile, Spain, and Morocco, each with 8 percent, and the United States with 7 percent, according to Agraria, citing figures from Fluctuante.

Morocco stood out for its notable progress in the global ranking as an exporter, climbing from seventh to fourth place in just one year, consolidating its rank among the top five exporters worldwide. The move reinforces its position as one of the most dynamic emerging players in the sector.

Between 2009 and 2024, Morocco has climbed its position in the international blueberry trade, going from exporting just 636 tons to reaching a record 83,000 tons in 2024. This growth, with an average annual rate of 43 percent, reflects the consolidation of a dynamic and competitive industry that has taken advantage of its natural, technological, and geographical advantages.

Thanks to this, Morocco has managed to consolidate its presence in major international destinations, becoming one of the five largest blueberry exporters in the world.

Morocco plans to maintain an upward trend in its blueberry exports, both in terms of volume and value. The incorporation of new production areas, such as Dakhla and areas in the Atlas Mountains, will allow for an extended harvest season and more precise response to the demand windows of various international markets.

This territorial expansion, along with constant developments in agricultural practices, will contribute to strengthening the stability of Moroccan supply and improving its responsiveness compared to its main global competitors, such as Spain, Chile, and Peru.

At the same time, local exporters are adopting a more strategic and professional approach, adjusting their business models to address price volatility and establishing more direct links with destination markets.

If this trend continues, Morocco will not only consolidate its presence in Europe but will also be better positioned to gain access to new destinations such as Asia and the Middle East, thus strengthening its role within the global blueberry supply chain in the coming years.