IPC’s French fry lip balm sells out quickly

EAGLE, Idaho, Feb. 13, 2025 /PRNewswire/ — The Idaho Potato Commission’s BB #:162339 Kiss of French, a French fry-inspired lip balm made with real Idaho potatoes, sold out within 48 hours of its launch.

The limited-edition Valentine’s Day release took social media by storm, proving once again that America’s love for French fries knows no bounds.

But there’s still hope for those who missed out—Idaho Potato Commission is giving fans one last chance to score the fry-flavored lip balm with an exclusive Instagram giveaway, running through Valentine’s Day.

A Beauty-Meets-Food Sensation
Kiss of French is no ordinary lip balm. Unlike traditional lip products, it’s made with mashed Idaho potatoes, blended into a hydrating formula that softens lips while delivering a subtle fry-inspired essence.

This marks IPC’s second viral beauty-meets-food launch, following Frites by Idaho, a French fry-scented perfume that also sold out in record time.

“French fries aren’t just a favorite—they’re a full-on obsession,” said Jamey Higham, IPC President & CEO. “Americans consume over 9 billion pounds of fries each year, and when they want the best, they turn to Idaho® potatoes. With Kiss of French, we took that love and turned it into something unexpected and unforgettable.”

Where to Get It
Kiss of French is officially sold out, but fans still have one more shot! The Idaho Potato Commission is hosting a giveaway on Instagram through Friday, giving lucky winners a chance to claim the last remaining balms.

To enter, follow @idahopotatoes and check out the official giveaway post here.

Why the Obsession?
A recent national Pollfish survey found that 92% of Americans find the taste of fresh Idaho® potato French fries irresistible. Now, that same tempting allure is coming to life in an unexpected way—one that makes your lips just as irresistible.

SOURCE Idaho Potato Commission