Muzzi Family Farms adds two in sales from the Salad Farm

MOSS LANDING, CA, August 26,2026 — Muzzi Family Farms BB #:284369 has added Bertha Briseño to its sales team and Zuleyma Valdez to sales and analytics, strengthening the company’s customer account coverage and sales planning capabilities as it expands its branded fresh produce portfolio.

Both Briseño and Valdez join Muzzi from The Salad Farm, a former joint venture in which Muzzi Family Farms was a founding partner. Their familiarity with The Salad Farm’s customers, products and operations provides continuity as Muzzi brings products previously marketed through The Salad Farm directly to foodservice and retail customers under the Muzzi Family Farms, Dominic’s and Lisa Mia brands.

“We are excited to bring Bertha and Zuleyma onboard as our company continues to grow and evolve,” said Greg Heinz, Chief Operating Officer at Muzzi Family Farms. “Bertha has extensive produce sales experience and a proven track record in customer management, while Zuleyma’s background in analytics and customer support will strengthen the information and service we provide to our customers.”

Briseño brings more than two decades of fresh produce sales experience to Muzzi. In her new role, she will focus on customer account management, sales execution and coordinating customer needs with Muzzi’s operations and supply teams. Her longstanding industry relationships and knowledge of customer programs will help Muzzi maintain service continuity while identifying opportunities to expand existing accounts.

Valdez will support Muzzi’s sales organization through customer reporting, sales analysis and demand insights. By combining customer support with data analysis, she will help the sales team better evaluate account activity, anticipate customer needs and identify opportunities for growth.

“Bertha brings the produce experience and customer relationships that keep business moving day to day, while Zuleyma brings the analytical insight that helps us plan ahead,” said Paul Mocettini, Vice President of Sales and Marketing at Muzzi Family Farms. “Together, they strengthen our ability to understand what customers need, respond quickly and connect our sales efforts more closely with supply and operations.”

The additions support Muzzi’s continued expansion across organic and conventional leafy greens, fresh-cut vegetables and commodity produce. With processing and shipping operations in Salinas, California, and Yuma, Arizona, the company provides year-round supply to foodservice and retail customers across the US, Canada and beyond.

About Muzzi Family Farms
Muzzi Family Farms is a family-owned California fresh produce company with more than 50 years of experience growing, processing, packing and shipping produce. The company supplies organic and conventional leafy greens, fresh-cut vegetables and commodity produce to foodservice and retail customers across the US, Canada and beyond under the Muzzi Family Farms, Dominic’s and Lisa Mia brands. With operations in Salinas, California, and Yuma, Arizona, Muzzi provides year-round availability with a focus on quality, food safety and dependable service.