While fresh produce packaging continues to proliferate in terms of size, type, and format, the question of what to do with a used carton, bag, or clamshell is coming into sharp focus.

New high-tech equipment for growers from a recognized name. Photo courtesy of John Deere.

In simple terms, AI may seem the stuff of science fiction; to fruit and vegetable marketers, on the other hand, ChatGPT and other such AI algorithms have become essential tools.

Although AI tools aren’t omnipresent across the industry yet, they’re popping up in both big and small operations.