Bolthouse Fresh Foods launches 2025 Reindeer Ready digital campaign

Bakersfield, CA — Bolthouse Fresh Foods BB #:394665, a leader in premium fresh carrots and innovative produce offerings, is proud to unveil its 2025 holiday initiative, the Reindeer Ready campaign. This year’s program features the launch of its limited-time, family-friendly Reindeer Carrot Snacks. The festive holiday packaging is designed to bring moments of joy, creativity, and togetherness to households this December.

“December is a special time for families, and we’re proud to play even a small part in creating
those moments,” said Karen White, Vice President of Marketing. “Reindeer Ready brings a bit of
holiday magic into homes by giving kids a fun and playful way to take part in the tradition of
leaving carrots out for Santa’s reindeer. As a company rooted in community, we love celebrating
the holidays with the families who bring our products into their homes. It’s our way of sharing
the season together.”

Last year’s Are You Reindeer Ready digital and social campaign introduced Bolthouse Fresh
playful team of reindeer. It quickly resonated with families through holiday-themed activities
and printable tags for carrots left out for Santa’s reindeer. Building on that momentum, this
year’s Reindeer Ready campaign expands from online engagement to an in-store and in-home
experience with limited-time holiday packaging designed to bring kids directly into the fun.

Key Features of the 2025 Initiative Include:

• Limited-edition holiday packaging featuring kid-friendly visuals and a customizable
  “write-your-name” panel that lets children personalize their pack and create an
  interactive Reindeer Ready moment at home.
• A dedicated Reindeer Ready activity webpage, accessible through the QR code on each
  package or at www.BolthouseFresh.com/holiday. Families can download free coloring
  pages and activity sheets and submit their completed creations.
• A month-long social media program throughout December featuring the Bolthouse
  Fresh reindeer fleet along with holiday-themed content created for kids and kids at
  heart.

“The holidays are a time when families look for little ways to have fun together,” added White.
“With this campaign and our new packaging, we’re excited to help new traditions take root and
to make carrots part of the joy and creativity of the holiday season.”

The Reindeer Ready campaign and holiday packaging will begin rolling out regionally across
select retailers in early December. Consumers can follow Bolthouse Fresh on Instagram and
Facebook for activity downloads and campaign updates.

About Bolthouse Fresh Foods
Rooted in produce since 1915, Bolthouse Fresh Foods is a leading producer of premium
fresh carrots and innovative carrot-based products. With a legacy built on quality and
innovation, the company continues to shape the future of fresh produce through bold product
development and category leadership. Serving North American retail and foodservice providers,
and as a global supplier of natural ingredients, Bolthouse Fresh Foods is on a mission to make
fresh produce more exciting, accessible, and relevant for today’s consumers. Learn more at
www.bolthousefresh.com.