Blue Book CEO addresses impersonation fraud on Fresh CrEd podcast

Blue Book CEO Kirk Soule joined the Fresh CrEd podcast, hosted by Ed Bertaud, at the IFPA Foodservice Conference in Monterey CA in July.

Blue Book Services
September 3, 2026

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Screenshot from Fresh CrEd podcast

Blue Book CEO Kirk Soule joined the Fresh CrEd podcast, hosted by Ed Bertaud, at the IFPA Foodservice Conference in Monterey CA in July.

Soule explains how impersonation scams can unfold, with fraudsters posing as buyers from legitimate companies and placing orders before disappearing without payment.

He also addresses the scale of cases Blue Book tracked during the last year and some practical ways sellers can verify new contacts, from checking company websites and email addresses to picking up the phone and confirming directly.

Soule said Blue Book has tracked roughly 100 cases representing an estimated $40–50 million in losses.

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