Toyota steps into growing produce
Toyota has gotten into growing strawberries and cherry tomatoes. Two of the auto maker’s plants in Japan have set up greenhouses to grow the crops, with the aim,...
Toyota has gotten into growing strawberries and cherry tomatoes.
Two of the auto maker’s plants in Japan have set up greenhouses to grow the crops, with the aim, not of penetrating the produce industry, but to reduce greenhouse gas emissions.

The Toyota plant at Kamigo, Japan, which manufactures engines for Crown and Lexus models, grows four varieties of strawberries. The plant in Miyogi has a greenhouse growing cherry tomatoes.
“Our production facilities inevitably emit heat and CO2, which are sustenance for plants,” comments an article in Toyota Times. “Waste heat and CO2 normally have a negative environmental impact, and the idea was to find a productive use. This approach also brings economic benefits, including lower fuel costs.”
One innovation: long rectangular trays that slide out, reducing the need for aisle space and increasing production per acre by 150 percent. “Enabling these rows to slide sideways greatly reduces the required number of aisles, leaving more room for cultivating strawberries,” says Toyota Times.
The crops are not grown for the commercial market but are offered free to workers in Toyota’s company cafeterias. “We’re not here to take farmers’ jobs—we want to help them by building efficient agricultural systems and providing other forms of technical support,” explainsHiroshi Okajima, project general manager for Toyota’s R&D and engineering management division.
Image sources are either licensed or customer-provided.
Richard Smoley, contributing editor for Blue Book Services, Inc., has more than 40 years of experience in magazine writing and editing, and is the former managing editor of California Farmer magazine. A graduate of Harvard and Oxford universities, he has published 13 books.
News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
New Member Profile: Del Valle Trading
Del Valle Trading, LLC, Modesto, CA is a broker specializing in direct grower-to-buyer relationships for processing-grade peppers.
Inside monthly Blue Book claims for October
October saw 38 claims added to the Claims Activity Tables, which is consistent with the increased activity we’ve seen in 2026.
Windset Farms to expand greenhouse acreage in BC
Windet Farms commences a 38-acre ultra-lit greenhouse expansion at its Delta facility, to be developed in two 19-acre phases.
ProduceIQ: Produce markets could use a post-Halloween sugar crash
ProduceIQ Week #44 index prices are at a ten-year high by a significant margin, while a Pineapple Express is bringing heavy rain to the West.
Week in Review: Your midterm election guide
If you thought this column would tell you how to vote next week, you will be disappointed. But there's something bigger you can do than vote.
Payment velocity shows slowdown in October 2026
Blue Book analysis shows 16.7% of trade reports showed payment beyond 35 days, the slowest share of any month this year.
Subscribe to our newsletter
© 2026 Blue Book Services. All Rights Reserved
