Zespri touts organic kiwifruit sales, new campaign at OPS

ORANGE COUNTY, CA (July 7, 2025) – The U.S. is Zespri’s BB #:197845 #1 organics market globally and to support this position it launched a new campaign Grown by Nature’s Rules, which showcases grower stories and their commitment to growing high-quality, great-tasting organic fruit.

To highlight their distinctive growing process that has helped drive demand and sales for Zespri’s premium Organic SunGold and Green Kiwifruit, the Zespri team will be available at booth 813 during the Organic Produce Summit.

“Retail sales for Organic Zespri have had a strong start to the season in the U.S., with both SunGold and Green Kiwifruit selling well across the market,” explains Bianca Fiedler, Zespri’s Trade Marketing Director, North America.

Zespri has been the primary driver of kiwi category growth, accounting for 58% of total organic kiwi sales, up from 42% last year. Zespri’s 1lb and 2lb Organic SunGold packs are the top two selling organic kiwi items this season, followed by Zespri Green as the #4 best-selling organic Green Kiwi SKU.*

“Our communication platform helps explain what sets us apart in our organic way of doing things as the #1 organic kiwi brand,” states Fiedler. “Our organic growers are led by nature and to bring this concept to life, we have created a short video featuring Helen Scott, a New Zealand organic kiwifruit grower. Helen shows us how she works with nature to grow great tasting and nutritious Zespri Organic Kiwifruit.”

The organic ads featuring Helen and the Grown by Nature’s Rules tagline will be displayed during the tradeshow. The organic ad conveys Zespri’s strong partnership with nature; its bold mindset advocating for what they believe in; and its long-term lens with a focus on sustainability and the health of the planet. To further drive purchase and sales growth for Organic SunGold and Organic Green Kiwifruit, in-store POS material, a dedicated microsite, and social media activations are in development.

For helpful industry information, graphic assets, and customized organic programs, the Zespri team will be available to meet with retailers at booth 813 to discuss how to grow their Zespri Organic sales. Retailers and industry personnel can stop by and sample the refreshingly sweet Organic SunGold Kiwifruit and grab a fun booth giveaway – Zespri branded socks with kiwifruit graphics. Additionally, as the leading brand in organic kiwifruit, Zespri will sponsor the Educational Session, “The Pros and Cons of Private Label & Branded Organic Produce” on Thursday, July 10^th from 8:00 a.m. – 10:00 a.m. at the Marriott, San Carlos Ballroom.

*Source: Circana Total U.S. Mulo+ (2025 NZ Season (WE 6/15/25)

ABOUT ZESPRI GROUP, LTD.

Zespri is 100 percent owned by current and former kiwifruit growers and has a global team of 850 based in Mount Maunganui and throughout Asia, Europe and the Americas. Our purpose is to help people, communities and the environment thrive through the goodness of kiwifruit, and we work with 2,800 growers in New Zealand and 1,500 growers offshore to provide consumers with fresh, healthy and great-tasting Zespri Green, SunGold Kiwifruit and Zespri Organic Kiwifruit. Zespri is committed to sustainability, with areas of improvement identified right through the supply chain including our pledge that by 2025, we will use 100 percent reusable, recyclable or compostable packaging, do more to help the environment, and work with our partners to be carbon positive by 2035. Please visit zespri.com/en.US.