Mission Produce to show organic category importance at OPS

Oxnard, Calif. – July 2, 2025 – Mission Produce, Inc. BB #:118126 a world leader in sourcing, producing, and distributing fresh Hass avocados, announced its attendance at the Organic Produce Summit (OPS) in Monterey, Calif., from July 9-10, 2025, where it will highlight its full line of fresh organic avocados and mangos and reinforce its position as a strategic partner for organic category success.

“As the organic produce category continues to outpace conventional in growth,¹ Mission Produce remains a go-to supplier for quality, consistency, and category insights,” said Megan Berenbach, Director of Sales. “Retailers looking to maximize avocado and mango performance need an organic strategy—and that’s where Mission delivers. We’re equipped with a year-round supply, an expert team, and value-added product solutions designed to drive sales with the organic shopper.”

Volume sales of organic produce is projected to grow by 17% from 2020–2025.¹ In that same period, organic avocado volume is projected to rise 31%, and organic mango volume is projected to increase by 186%—far outpacing their conventional counterparts.¹

“Organic shoppers represent a high-value segment in both the avocado and mango categories,” added Berenbach. “While organic avocado shoppers spend 142% more on avocados annually than conventional-only shoppers, organic mango shoppers spend 217% more.2 As a result, retailers have a clear opportunity to drive sales by building a strong organic offering.”

Mission’s organic portfolio includes bulk organic avocados and mangos, as well as Organic World’s Finest Avocados™ bags and Organic Minis avocado bags. The Company is currently supplying organic avocados from Mexico, Peru, and California, and organic mangos from Mexico.

Mission Produce will be at the Organic Produce Summit in the Serra Ballroom at booth #321. For more information or to schedule a meeting, contact SalesReps@missionproduce.com.

End Notes:

1. Circana, Total U.S. MULO+, volume growth rates 2020–2024, 2025 projection based on 20 weeks of actual sales, YTD through 5/18/2025.
2. Numerator Insights, Advance Shoppers Profile report, 12 months ending 04/30/2025.