Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
Why Cal Giant is partnering with a vertical farm for strawberries
The news that Watsonville, CA-based California Giant Berry Farm BB #:121061 plans to collaborate with vertical farming company OnePointOne to pilot exclusive strawberry cultivars was a big hit...
The news that Watsonville, CA-based California Giant Berry Farm BB #:121061 plans to collaborate with vertical farming company OnePointOne to pilot exclusive strawberry cultivars was a big hit with our readers, so I decided to catch up with Joe Barsi to get more details on the company’s plans, and what vertical farms could mean for California strawberries going forward.
[iframe width=”600″ height=”400″ src=”https://www.youtube.com/embed/ojC85quUCPk” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen]
Read more about the collaboration here:
California Giant Berry Farms invests in vertical farm technology
Pamela Riemenschneider is the Retail Editor for Blue Book Services.

News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
USDA FAS launches pesticide residue tool for produce exporters
The USDA’s Foreign Agricultural Service has launched a new resource to support American farmers’ access to international trade opportunities.
Prices drop in Farm Bureau summer cookout index
Each person’s cookout meal is 3 cents lower than last year, and while that price is down from 2024, it is 19% higher than five years ago.
U.S. consumers say they’ll cut back most on restaurant spending due to uncertainty
When asked to identify top areas where they are cutting back this year compared to last year, a majority of consumers pointed to restaurants.
Naturipe Berry Growers partners with The Reservoir to accelerate innovation
The Reservoir has partnered with Naturipe Berry Growers to bring dedicated farming innovation and commercialization to Reservoir Farms.
California pear growers forecast return to normal volume
The California Pear Advisory Board established a pre-season crop estimate of 2.4 million boxes for all pear varieties grown in the state.
Happy Dirt grower expands organic blueberry acreage to meet demand
Altar Cross Farms, a family-run organic blueberry farm in eastern North Carolina, has expanded its production by 63% this year.
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved