Viva Fresh hits record highs for 10 year show

The Texas International Produce Association celebrated the 10th anniversary of Viva Fresh with its biggest event yet.

Greg Johnson

April 17, 2025

1 minute read

Viva Fresh hits record highs for 10 year show

HOUSTON — The Texas International Produce Association BB #:162361 celebrated the 10th anniversary of Viva Fresh with its biggest event yet.

The final numbers for the April 10-12 convention and expo in Houston show 2,760 attendees, including 438 retail and foodservice buyer attendees, and an expo with 191 booths.

“This year is more than just a milestone—it’s a movement,” said Dante Galeazzi, President of TIPA. “We’ve seen this show grow from a regional event into a nationally respected platform for innovation, community, and meaningful industry dialogue. And this year’s energy is unmatched with more industry engagement than ever with everyone ready to network and build new relationships.”

Keynote speaker and (left) NASA astronaut Jose Hernandez with James Bassetti of Little Bear Produce. TIPA President Dante Galeazzi and TIPA chairman Tommy Wilkins. Photos courtesy Full Tilt Marketing.

TIPA leaders cut the ribbon to open the Viva Fresh expo April 12.

The Viva Fresh opening reception was held April 11 at the Houston Marriott Marquis’ pool area.

Greg Johnson is Vice President of Media for Blue Book Services

nn-cta-image (1)

News you need.

Join Blue Book today!

Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.

Subscribe

MEMBERSHIP BENEFITS

It’s not what you know,
it’s who you know.
Luckily, you know us

Got a tip for us?
Here is how to submit

What to read next

advertising

Earthbound Farm launches ‘From Earth to You’ campaign

Earthbound Farm introduces a new multi-million dollar advertising campaign designed to help grow the organic salad category.

Stemilt spotlights Granny Smith apples for summer sales

apples

Stemilt spotlights Granny Smith apples for summer sales

With supplies tightening on key apple varieties like Honeycrisp and organics, Stemilt Growers highlights Granny Smith.

Eagle Eye Produce acquires Baker & Murakami Produce

Eagle Eye Produce

Eagle Eye Produce acquires Baker & Murakami Produce

Eagle Eye Produce acquires onion packing facilities previously operated by Baker & Murakami Produce Company in Ontario, Oregon.

USDA restricts seven PACA violators – April 28, 2025

paca

USDA restricts seven PACA violators – April 28, 2025

USDA has imposed sanctions on seven produce businesses for failing to meet contractual obligations to the sellers of produce under PACA.

Industry expert launches Fresh Endeavors Consulting

consulting

Industry expert launches Fresh Endeavors Consulting

Fresh Endeavors Consulting, founded by industry veteran Garland Perkins, is proud to announce its official launch.

USDA highlights border security, Mexico negotiations in first 100 days of Trump administration

immigration

USDA highlights border security, Mexico negotiations in first 100 days of Trump administration

USDA Secretary Rollins says she has been at the negotiating table tirelessly advocating for American agriculture.