Tomato prices rising as demand outpaces supply

Markon Cooperative BB #:123315 released this tomato crop update March 21, 2025:

Tomato supplies are tightening due to increased demand and older winter fields finishing in Sinaloa, Mexico; markets are rising. Markon First Crop (MFC) Tomatoes are available.

Round

• Florida volumes are light but expected to increase going into April; quality is good
• Mexico has moderate volume due to transitions from winter to spring crops in Sinaloa
• Quality is mixed, but is better out of newer fields
• Water restrictions in Sinaloa are expected to lessen April production
• Expect higher prices over the next two weeks

Roma

• East Coast supplies are fair with volume expected to increase in April
• Volume is moderate in Mexico as spring transitions are underway in Sinaloa
• New crop will bring additional extra-large size availability
• Reduced water allocation will reduce overall supply in April
• Expect higher markets over the next two weeks

Grape & Cherry Varieties

• Florida supplies are light but expected to increase in early April
• West Mexico supply is steady; recent cooler weather has slowed production
• Central Mexico has light supply; expect increased production in late April when new crops start
• Expect slightly higher prices over the next two weeks

Please contact your Markon Account Manager for more information.