Honeybear Brands offers patriotic cherry packaging

Elgin, Minn., May 6, 2026 – Shoppers eagerly await cherry season every summer and retailers depend on the delicate fruit to drive summer produce sales.

Honeybear Brands BB #:128246, a leading grower, marketer and developer of premium conventional and organic apples, pears and cherries, will deliver Dark Sweet Red Cherries in celebration themed pouches featuring Red, White, and Blue USA Birthday graphics — a standout for shoppers looking for that sweet taste of summer.

“Honeybear is marking our country’s 250th birthday with special packaging. We celebrate cherry season every year, but this year we’re going the extra mile to make sure they pop off produce shelves. We know shoppers anticipate cherry season and we want to surprise and delight them, while helping retailers boost sales,” said Chuck Sinks, president of sales and marketing, Honeybear Brands.

Built for display impact, the bold, patriotic pouches make it easy for retailers to create high-visibility placements and themed promotions. The limited-edition packaging is designed to create urgency at shelf, encouraging impulse purchases and seasonal trade-up as shoppers celebrate the milestone.

While too early to predict, this year’s crop appears slightly down from last season thanks to cooler temperatures in Washington. Honeybear anticipates plenty of promotable fruit for the holiday push.

“Our goal is always to provide a seamless supply of high-quality fruit with unmatched service to our customers. We recognize the importance of the cherry category to their overall success and are rolling up our sleeves as we anticipate the start of our season in early June,” said Sinks.

The desire for better-for-you options is one reason cherries are so popular. They provide the sweet taste of candy but are highly nutritious.

• Cherries are packed with antioxidants, offering numerous health benefits: reduced inflammation, improved heart health, better sleep, and faster exercise recovery.
• Rich in vitamins A and C, fiber, and potassium, cherries help manage blood pressure and support a healthy immune system.

About Honeybear Brands
Honeybear Brands is a multi-generational grower, marketer, and innovator of premium conventional and organic apples, pears, and cherries. With operations rooted in the world’s finest growing regions, Honeybear combines sustainable farming practices with state-of-the-art packing facilities strategically located across the U.S. to deliver fresher, faster, and packed-to-order fruit. A robust year-round import program further ensures consistent supply and exceptional quality for retail partners and consumers alike.

Honeybear Brands is a wholly owned subsidiary of Wescott Agri Products. For more information about Honeybear, visit www.honeybearbrands.com .Please contact your Honeybear representative for more information. Honeybear is a trademark of Wescott Agri Products.