Tomato prices dropping as volume rises in several regions

Roma and round tomato prices are much lower. Production has increased in Central Florida; all tomato varieties are ample.

Press Release
May 11, 2026

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Markon Cooperative BB #:123315 released this tomato update May 7, 2026:

Roma and round tomato prices are much lower. Production has increased in Central Florida; all tomato varieties are ample. Mexico harvests are transitioning to new regions in Jalisco and the Baja Peninsula.

Rounds

Florida

  • The South Florida season has ended
  • Central Florida production has started strong
  • Harvesting has increased over the last two weeks; quality is good
  • Markets will continue to ease over the next few weeks

Mexico

  • Supplies are increasing as the Jalisco region in Southern Mexico has begun
  • Quality has been nice
  • The Baja Peninsula volume is low this week, but will increase later in May
  • Prices have decreased significantly now that the Cinco De Mayo holiday has passed
  • The seasons in South Georgia, the Florida Panhandle, and South Carolina will begin on June 1
  • California’s San Joaquin Valley season will start in mid-June

Romas

Florida

  • The South Florida season has ended
  • Central Florida volume is high
  • Expect lower markets in the coming weeks

Mexico

  • Supply is increasing as harvests in Jalisco and the Baja Peninsula get underway
  • Quality is good out of the Jalisco region (crossing in South Texas)
  • Production is also underway in Baja
  • Prices are much lower this week

Grape and Cherry

Florida

  • Central Florida stocks are ample
  • Quality is good
  • Markets are starting to ease and will fall further through May

Mexico

  • Baja yields are increasing; quality is good
  • Sonora production is underway
  • Expect low prices over the next two weeks

Please contact your Markon Account Manager for more information.

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