Rob Riggle to appear as Avocados From Mexico’s Guac Guru

Avocados From Mexico BB #:371130, the number one avocado brand in U.S., is back on the field to announce its 2026 Big Game shopper campaign! This season, the brand has tapped comedic genius Rob Riggle as its Guac Guru, the all-knowing expert ready to prove how guac and football are so predictably good plus help shoppers get ripe and ready for all the exciting gatherings ahead.  

As part of the brand’s national shopper marketing campaign, the always good brand is supporting produce retailers with a robust in-store promotional strategy that includes engaging marketing materials featuring Rob Riggle, such as bulk and bagged avocado displays designed to catch the eye of shoppers prepping for game-day celebrations. 

This campaign runs from January 19 to February 8, perfectly aligning with Big Game party prep season when guacamole demand is expected to hit its peak. With 81% of fans planning to watch the Big Game at home, the take-home avocado opportunity is massive.