Honeybear Brands starts Pazazz apple season

Elgin, MN, September 28, 2026 – Honeybear Brands BB #:128246, a leading grower, marketer and developer of premium conventional and organic apples, pears, and cherries, announces that popular Pazazz apples are on their way to stores.

With ruby-red color, juicy sweetness, tangy flavor and an explosive crunch, Pazazz delivers the kind of bold eating experience that makes healthy snacking anything but boring.

This year’s crop is being harvested and packed across Honeybear’s growing and packing network in Washington, the Midwest, New York, and Canada, giving retail partners access to peak-of-harvest flavor along with a long-term supply program. Pazazz is also an excellent storing apple, delivering a quality eating experience well beyond harvest and into the year.

“Pazazz checks a lot of boxes for today’s shopper. It looks beautiful, tastes incredible and fits naturally into the way consumers are thinking about food and wellness,” says Chuck Sinks, president of sales and marketing, Honeybear Brands. “It’s a premium apple that delivers on both enjoyment and everyday nutrition.”

Beauty Starts From Within
As consumers increasingly connect what they eat with how they feel, look and live, Honeybear Brands is bringing a fresh perspective to the conversation around beauty: true beauty starts from within.

Pazazz offers an estimated 4.4 grams of dietary fiber per medium apple, making it an easy, delicious way for consumers to add more fiber to their daily diets. With growing interest in gut health and the continued popularity of “fibermaxxing,” consumers are looking beyond powders, supplements and highly processed foods for simple, whole-food sources of fiber.

Apples offer that solution in a familiar, portable package. Their naturally occurring fiber supports a balanced diet and makes apples an easy choice for consumers who want to nourish themselves from the inside out.

Honeybear’s upcoming beauty-focused public relations effort will bring that idea to life by partnering with food, wellness and beauty influencers to explore the connection between eating well and feeling—and looking—your best. Paid and earned media will reinforce a simple message: beauty isn’t just what you put on your skin; it’s also what you put on your plate.

“Consumers are increasingly interested in the idea of beauty from within,” says Kristi Harris, brand manager, Honeybear Brands. “They’re thinking about fiber, gut health, nutrition and overall wellness as part of how they care for themselves. We want to show them that something as simple and delicious as an apple can be part of that daily routine.”

Beyond fiber, apples fit easily into busy lifestyles. Portable and naturally packaged, they make an easy snack for work, school or on the go. They can also be sliced into salads, paired with yogurt or nut butter, or incorporated into everything from breakfast to dinner and dessert.

With a variety of colors, flavors and textures available across the Honeybear portfolio, there’s an apple for virtually every shopper—and plenty of delicious ways to make beauty from within part of the everyday routine.

About Honeybear Brands
Honeybear Brands is a multi-generational grower, marketer, and innovator of premium conventional and organic apples, pears, and cherries. With operations rooted in the world’s finest growing regions, Honeybear combines sustainable farming practices with state-of-the-art packing facilities strategically located across the U.S. to deliver fresher, faster, and packed-to-order fruit. A robust year-round import program further ensures consistent supply and exceptional quality for retail partners and consumers alike. Honeybear Brands is a wholly owned subsidiary of Wescott Agri Products.

For more information about Honeybear, visit www.honeybearbrands.com. Please contact your Honeybear representative for more information. Honeybear is a trademark of Wescott Agri Products.