Good afternoon! It’s Tuesday, March 10, 2026. Here’s what’s going on in fresh produce today.
Retail news today includes a consumer study that goes beyond price, Tom Thumb expands in Texas, Wakefern looks to grow local suppliers, BJ’s Wholesale keeps growing, plus reports on Peruvian avocados and domestic blueberries, and more.
As always, have something to share? Send us your feedback at news@bluebookservices.com.
Top Stories
The 2026 Consumer Expenditures Study: What Shoppers Care About Beyond Price
The study finds increases in better meal planning, more scratch cooking stock-up trips, and mobile app coupons and loyalty program usage.
Tom Thumb continues to move into North Texas
The Albertsons-owned banner has opened its third of a planned four in six months in the region.
Wakefern seeking produce suppliers
The Eastern retail chain seeks local growers to join its network of suppliers and attend its Local Produce Supplier Summit in July.
Membership, digital and grocery drive BJ’s Wholesale Club in Q4
The warehouse retailer continues to open stores with membership growing by more than 500,000 last year.
Transparency as a Competitive Advantage
Today’s economic environment increasingly rewards openness, so information, when managed responsibly, is not a liability but leverage.
Peruvian avocado industry navigates massive 38 percent supply surge to secure stable prices
Last season shipments to the U.S. rose by more than 50 percent, and exports to Asian markets rose nearly 40 percent.
Domestic blueberry season starts with reduced early volumes
Florida and Georgia expect to start later and be lighter than normal because of weather damage.
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What to read next
Produce industry headlines: September 24, 2026
Links today include the changing foodservice sales paradigm, Sam's Club's value strategy, Target making grocery "cool," and more.
California sees end-of-season pest and disease issues on several crops
The Salinas and Santa Maria Valleys continue to face end-of-season challenges impacting quality, shelf life, case weights, and yields.
California grapes and San Francisco 49ers partner for Mexico promotion
The partnership comes as the California grape season moves into its high-volume fall months and the 49ers play in Mexico City on Nov. 22.
Publix donates $25 million for hunger relief
This Hunger Action Month, Publix Super Markets Charities is making its largest donation to help food insecurity across its operating area.
Crops to be affected by Hurricane Polo
Heavy rain from Hurricane Polo is expected to hit southwest Mexico today, according to the NOAA's National Hurricane Center.
USDA to hold vote on Florida Citrus Marketing Order
USDA will conduct a referendum among eligible Florida citrus producers soon to determine support for continuing the federal marketing order.
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