Mission Produce celebrates avocado inclusion in dietary guidelines

Oxnard, CA – Jan. 8, 2025 – Mission Produce, Inc. BB #:118126 a world leader in sourcing, producing, and distributing fresh Hass avocados, today announced its support of the inclusion of the avocado in the newly released Dietary Guidelines for Americans (2025–2030), emphasizing their role as a healthy, nutrient-dense whole food.[1],[2]

“Avocados have become a staple in American diets, with per capita consumption growing from 3.3 to 9 pounds over the last two decades.” [3] said Steve Barnard, Chief Executive Officer, Mission Produce.

“Their recognized health benefits have played a big role in that growth, and we are proud to support the Dietary Guidelines highlighting their role in a healthy diet. At Mission Produce, we leverage diversified sourcing, vertical integration, and world-class ripening and distribution to be the go-to supplier of high-quality avocados year-round.”

“As a global leader in the worldwide avocado business, we are encouraged to see the Dietary Guidelines reinforce food as the foundation of health and recognize the importance of whole foods, like avocados, in a balanced diet,” said John Pawlowski, President and Chief Operating Officer of Mission Produce.

“This is a meaningful moment for our growers and partners, and I’m proud of the Mission Produce team for delivering healthy, nutrient-dense avocados to our retail, wholesale, and foodservice partners every day.”

Mission Produce delivers billions of avocados a year to retail, wholesale, and foodservice customers across more than 25 countries. Mission Produce’s vertically integrated operations span five state-of-the-art packing facilities across the U.S., Mexico, Peru, and Guatemala, with avocado sourcing capabilities across 15 premium growing regions to provide a consistent, year-round supply of premium Hass avocados.

End Notes

1. USDA. Dietary Guidelines for Americans (2025–2030).
2. Hass Avocado Nutrition Copy Points – USDA APPROVED July 2025.
3. USDA. Per Capita Consumption. Avocados. 2006-2025.