Lipman Family Farms unveils ‘We Grow Trust’ campaign

The campaign captures the company’s evolution beyond traditional growing and distribution to meet changing customer needs through innovation and comprehensive solutions

CHICAGO (Oct. 9, 2026) – Lipman Family Farms BB #:110471, a leading fresh produce provider spanning five generations, today announced a new brand concept, “We Grow Trust,” that reflects the company’s expanded solutions, services, offerings and reach, while celebrating its longstanding commitment to goodness through every stage – from seed to customer.

Beginning with the company’s participation at International Fresh Produce Association’s (IFPA) The Global Produce and Floral Show, Oct. 14-16, the new brand identity will extend across all marketing efforts. “We Grow Trust” will be conveyed through video, sales support materials and an advertising campaign.

“Over the years, we’ve built our brand to deliver the quality, consistency and service our customers depend on,” said Morgan Stuckert, director of staff at Lipman Family Farms. “Our new branding reflects the breadth of what we do and the confidence we’ve built with customers across the entire food industry.”

Anchoring the campaign is the new “We Grow Trust” anthem video, which tells the company’s story, its values and its end-to-end approach – from farming and sourcing to packaging and distribution. By managing every step of the journey, Lipman Family Farms delivers the consistency and reliability customers count on.

The storytelling brings together Lipman Family Farm’s growing, packing, repacking, fresh-cut, fresh-cooked and logistics capabilities in a meaningful way that connects customers to the company’s mission.

“What makes ‘We Grow Trust’ so powerful is it’s not a slogan – it’s a reflection of what Lipman Family Farms has built over five generations of family leadership. We’re proud to tell that story to our partners,” said Elyse Lipman, CEO of Lipman Family Farms.

Lipman Family Farms is the nation’s largest integrated network of local growers, processors and distributors. For more information on Lipman Family Farms, visit LipmanFamilyFarms.com.

About Lipman Family Farms

Lipman Family Farms is a leading supplier of fresh produce in North America, offering both conventional and organic fruits and vegetables. As the largest family-owned field tomato grower in the U.S., Lipman is committed to innovation, sustainability, and community support – living out their promise of being “Good From The Ground Up.” Learn more at LipmanFamilyFarms.com.