Idaho potatoes’ new commercial comes from the pigs’ mouth

EAGLE, Idaho (Nov. 9, 2026) – The Idaho Potato Commission (IPC) BB #:162339 is taking its newest television commercial, “PIGS,” nationwide.

In its latest TV commercial, the Idaho Potato Commission playfully highlights the difference real Idaho potatoes make.

As two delivery drivers bring fresh produce to a local restaurant, the seasoned veteran explains to his younger colleague that they deliver only Idaho potatoes, and that no other potatoes make the cut. A moment later, two nearby pigs who overheard the entire conversation, reveal that they too have no interest in potatoes that weren’t grown in Idaho. The final takeaway? Always look for the “Grown in Idaho” seal.

“We take our potatoes seriously in Idaho, but that doesn’t mean we can’t have a little fun along the way,” said Jamey Higham, president and CEO of the Idaho Potato Commission. “There’s a reason people ask for Idaho potatoes by name. Our growers work incredibly hard to deliver the quality and consistency people have come to expect. And when shoppers see the Grown in Idaho seal, they know they’re getting the real deal.”

“PIGS” first aired during the Boise State University vs. Memphis football game on Sept. 12. Its national streaming run begins Nov. 9 on platforms including Discovery+, HBO Max, Hulu/Disney+ and Tubi, followed by its national broadcast and cable run beginning Nov. 16 across networks including TBS, TNT, Food Network, Discovery, HGTV, ID, Hallmark and TLC. Additional national runs are scheduled throughout the 2026–27 marketing year.

About the Idaho Potato Commission

Established in 1937, IPC is a state agency responsible for promoting and protecting the famous “Grown in Idaho” seal, a federally registered certification mark that assures consumers they are purchasing genuine, top-quality Idaho potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation, and rich volcanic soil give Idaho potatoes their unique texture, taste, and dependable performance. These ideal growing conditions differentiate them from potatoes grown in other states. For more information, visit idahopotato.com.

Media Contact:
Dana Valikai | dvalikai@ehy.com