Grimmway Farms launches new marketing to drive carrot growth

Bakersfield, CA—August 17th, 2026—Grimmway Farms BB #:112956, a Grimmway Produce Group company, is launching a new seasonal marketing platform designed to drive baby carrot category growth through limited-edition packaging, consumer inspiration, and merchandising opportunities for retailers.

The initiative debuts with Grimmway Farms Back-to-School Baby Carrot packaging, the first in a series of seasonal activations designed to engage shoppers during key carrot usage occasions throughout the year.

Designed to capture shopper attention during one of the busiest family shopping seasons, the limited-edition packaging features bright, playful graphics that celebrate the season while reinforcing baby carrots as a convenient, ready-to-eat, nutritious snack for lunchboxes, after-school activities, and on-the-go occasions.

To support the launch, the company partnered with The Produce Moms, a consumer platform dedicated to helping families eat more fruits and vegetables through practical recipes, meal inspiration, and nutrition education.

The partnership will come to life through lunchbox inspiration, family-friendly recipes, snacking tips, and digital content that encourages parents to make baby carrots part of everyday meals and snacks while reinforcing the convenience, versatility, and nutritional benefits of baby carrots.

“Our goal is to continue finding new ways to bring excitement to the baby carrot category and keep consumers engaged year-round,” said Eric Proffitt, Chief Commercial Officer at Grimmway Produce Group. “Seasonal packaging, paired with consumer inspiration and strong retail partnerships, allows us to connect baby carrots with key seasonal moments, while giving our retail partners new ways to inspire shoppers and create fresh merchandising opportunities in the produce department.”

This inaugural activation launches a year-round seasonal marketing platform that will align with key seasonal moments and holidays, creating fresh merchandising opportunities for retailers while delivering timely, engaging packaging and consumer programs that give shoppers new reasons to choose baby carrots throughout the year.

The limited-edition Grimmway Farms Back-to-School Baby Carrot packaging is now available at participating retailers through mid-September.

About Grimmway Produce Group
Grimmway Produce Group (GPG) is a family of companies who together are a global produce leader and North America’s premier grower, shipper, and processor of carrots, potatoes, and organic vegetables. Operating across nineteen U.S. states and four Canadian provinces, we select each growing region for its ability to deliver fresh, high-quality produce year-round. With a network of twenty facilities and hundreds of field operations, we ensure our customers have consistent access to produce they can trust. At Grimmway Produce Group, growth means investing in our operations, the land, our people, and the communities we serve.

Media Contact:
Karen White
Kwhite@grimmwayproduce.com
661-855-8139