Fresh Express launches ‘Expression is in Session’ salad campaign
Fresh Express brings inspiration to the table with its new “Expression is in Session” campaign, running September 10–30.
Courtesy Fresh Express
September 10, 2025 — As families settle into the busy back-to-routine season, Fresh Express BB #:115030 is bringing inspiration to the table with its new “Expression is in Session” campaign, running September 10–30.
The campaign encourages consumers to get creative with Fresh Express salad kits and blends, showing how easy it is to add color, crunch, and flavor to everyday meals.
With pre-washed greens and chef-inspired chopped kits, Fresh Express takes the prep work out of the kitchen, making quick, delicious lunches and dinners a reality for busy families.
From vibrant salads to unexpected twists on weeknight favorites, Fresh Express makes it simple to turn mealtime into a moment of self-expression.
The program features a national sweepstakes with prizes valued at nearly $3,000, including:
- 1 Grand Prize Winner: $500 gift card, three months of Fresh Express salads (48 free coupons), and a Fresh Express swag bag (apron, oven mitt, pot holder).
- 10 Runner-Up Winners: $50 gift card, one month of Fresh Express salads (16 free coupons), and a Fresh Express swag bag.
Fans can enter at freshexpresscontest.com now until September 30.
News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
Northwest cherry season starts early with good sizing
The short harvest window for Northwest sweet cherry season is opening early this year, with fresh product arriving in stores by early June.
Mastronardi to celebrate USA 250th with patriotic Sunset Flavor Bombs packaging
A limited-edition Flavor Bombs package celebrates the national milestone and U.S. greenhouses producing one of America's favorite tomatoes.
Produce industry headlines: June 2, 2026
Links today include Target's newest DC, grocers prioritizing loyalty, c-stores expand using foodservice, McDonald's growth plans, and more.
Chenail Import-Export acquires Les Entrepots Fruigor
Chenail Import-Export acquires Les Entrepôts Fruigor, recognized for produce importation, ripening, storage, and processing.
Sunkist Growers refreshes website with ‘Welcome to the Co-Op’
The experience invites consumers to connect more directly with the growers, the fruit they grow, and the everyday moments that define Sunkist.
Superfresh Growers starts Northwest summer fruit supplies
Superfresh Growers is gearing up for the return of its summer fruit lineup, featuring cherries, blueberries, and apricots.
Subscribe to our newsletter
© 2026 Blue Book Services. All Rights Reserved
