Field Fresh Farms announces four new hires

WATSONVILLE, CA, August 17, 2026 — Field Fresh Farms BB #:169833 is excited to welcome four new team members: Lisa Fuentes as Director of Food Safety, Carmen Cardenas as National Sales and Account Manager, Moses Jimenez as Director of Logistics, and Andrea Lopez-Zavala as Sales Ops Analyst.

Fuentes joins Field Fresh Farms with over two decades of extensive experience in food safety, quality assurance, and food safety audits. As Director of Food Safety, she will lead the company’s food-safety programs and help ensure its operations continue to meet regulatory, certification and customer requirements.

“Lisa’s expertise and commitment to food safety make her a great addition to Field Fresh Farms,” said Jeff Oberman, chief operating officer. “Her leadership will help us build on the high standards that guide every stage of our operation.”

Cardenas brings a strong background in produce sales, commodity management, and supply chain management to her role as National Sales and Account Manager. She will focus on building customer relationships, supporting national accounts and identifying opportunities for continued growth.

“Carmen’s experience and customer-first approach will strengthen our sales team and help us serve customers nationwide,” said Oberman. “We’re happy to welcome her to the Field Fresh Farms family.”

Jimenez and Lopez-Zavala join Field Fresh Farms from The Salad Farm as its production, packing and shipping operations come under the Field Fresh Farms team. Jimenez joins as Director of Logistics, while Lopez-Zavala joins as Sales Ops Analyst. Their move brings valuable continuity, experience and knowledge of The Salad Farm’s customers and day-to-day operations.

“Moses and Andrea have been an important part of The Salad Farm, and we’re excited to have them join the Field Fresh Farms team,” said Oberman. “Their experience will help make the transition seamless for customers while strengthening our logistics and sales operations.”

These four new hires reflect Field Fresh Farms’ continued investment in its people and its commitment to providing high-quality products and dependable service. Through its vertically integrated growing, processing, packing, and shipping operations, the company maintains control over the journey from field to customer while supporting freshness, quality, and responsible land stewardship.

About Field Fresh Farms
Founded in 1953 and headquartered in Watsonville on California’s Central Coast, Field Fresh Farms LLC is a fourth generation, vertically integrated grower-shipper specializing in high-quality conventional and organic greens for foodservice and retail customers across North America. With farming operations in California and Arizona and fields located minutes from state-of-the-art processing facilities, the company delivers consistent, year-round availability of head lettuce, arugula, romaine hearts, spinach, spring, and Mega mixes, and more. Combining over 75 years of farming expertise with the latest agricultural technologies, Field Fresh Farms markets its products under the Field Fresh Farms and Beach Road Organics labels. For more information, visit fieldfreshproduce.com or call 831-722-1422.